27/03/2026
There's a certain age at which boys become more conscious of their appearance.
Some start at 14, others at 16, mine started at 12.
We usually call that process evolution, growth or a glow-up. Brands go through the same thing.
Today marks the refresh of HOPE for African Children identity. A full visual redesign for a nonprofit putting girls and children living with disabilities at the center of education and opportunity in Africa.
The work spans logo redesign, color system, typography, brand patterns, and visual motifs that were built to feel bold, joyful, and deeply human.
Every decision was rooted in energy, inclusion and the African culture. A deliberate push away from the generic charity aesthetic that can flatten the dignity of the people these organizations serve.
The result is a vibrant palette, expressive visual motifs, and a flexible pattern system that scales from billboard to water bottle. The new system gives the brand the range to show up powerfully across every touchpoint.
To be more inclusive. To show up bigger. To match the mission.
I shared an in-depth breakdown and process on Behance. Link in my bio 😊
