22/09/2026
What I discovered that makes most people Fail in importation is not the capital and the supplier or middle man. 🧍♂️🧍♂️🧍♂️
A few days ago I saw a comment telling people that he lost ₦5, 0000,000 in importations.
Many start to think important is not easy is bla bla bla.
What most people don't know or set their competitors ahead of them is
1️⃣ The product research
2️⃣ Product testing
3️⃣ Marketing system
4️⃣ Sales closing system
5️⃣ Delivery and logistics system
Imagine Ade have ₦5, 000, 000 capital and went to importation business
He sources good products from good suppliers at cheaper prices
He started thinking people will buy it I am going to make a lot of profits.
Then he placed an order and received the goods
What next
Waiting for customers
A week passed
A month passed still no customer
He has totally Fail
He fail not because of capital or goods but because of it ignorant about the action it takes
Now imagine Eze with the same ₦5,000,000 as usual
Eze knows the number one principle of Business
👌 You don't sell what people need
👌 You sell what people want
he asked before placing an order
Is this product is what people want (if people are already selling it then he finds a unique way to sell it)
He budgets for the order and shipping cost
He talked to people about what is coming
offer discounts for pre order
Already built an awareness and sales before the goods arrive.
Then he take another budget for marketing.
Why because he knows another principle of Business
👉"Budgeting"
He launched the marketing campaigns, collect interested people details and close the sales.
And repeat 🔁 🔁 🔁
In our company "Saddle prime" our team expert runs converting ads, collected Thier details with sales page then me and my team called them immediately to make sure they are serious buyers, confirmed their details, handle Thier objections and close the sales.
This system is what makes many businesses lose to Thier competitors.
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