Gravitas BPM

05/09/2019

02/09/2019

FACEBOOK APPS TO REV UP YOUR MARKETING CAMPAIGN

With the constant increase of businesses shifting online, there is a constant struggle to stand out and separate yourself from the crowd. How does one do that on Facebook specifically? Solution: Apps, or applications. It is no surprise that the best pages use apps integrated with the platform. Whether to get feedback from customers or to post live content, brands are using tools that resonate with the needs of their target audiences, whilst plugging in with the Facebook algorithm to boost engagement.

There is an app for almost anything and everything you can dream up to do for marketing, and Facebook Apps take it a step further. We have compiled a list of ten popular ones that page managers swear by, and are also our favourite.

Pages Manager app

The Pages Manager app allows you to see and analyse insights, track activity, and reply to customers instantly. With this app, you can manage up to 50 pages from your phone.

Instagram

You are able to connect your Instagram business account to your page which by default helps you gain followers. In addition, if you use your page to create ads, you are also able to share them on Instagram if you wish. You can also post the same content between the two apps and attend to comments on Instagram ads from your page dashboard.

Hootsuite

Hootsuite allows you to schedule posts on multiple social media platforms, post at the best times of the day and also help place campaigns well in advance. It saves time, and helps your page stay active outside of the normal working hours of your organisation. Beyond saving time, scheduling allows your page to stay active outside of traditional 9-5 work hours. You can also designate team leaders to approve outgoing posts to make sure they fit the brand’s story.

MailChimp

If you use email newsletters in communicating with customers, you should have a sign-up link/tab on your page. Integrating MailChimp on your page can help create a sign-up form for new subscribers and then you can promote it with ads to boost reach.

Canva

Canva provides thousands of templates for everything you need for your online engagement. It is particularly valuable for admins who do not have a strong graphic design background. You are able to tailor all templates to what you want to create and post on your page. With Canva, you also don’t need to worry about sourcing and licensing stock photos.

Facebook Pixel

This analytics tool, help make sure you can track and target your ads effectively. With Pixel, you are able to connect with specific types of customers, set up automatic bidding, and better understand the customer buying path. Find out more about the Pixel, how it works and why you need it.

WhatsApp business

If you have WhatsApp (whether or not it is your primary source of communication), you should connect it to your page. Once connected, you have the choice of running ads that click to your WhatsApp Business account.

Livestream

Facebook’s live stream capability directly within the app helps you interact with your audience effectively. Although, Livestream’s Facebook Live feature is currently available to its Premium members, allowing them to retain ownership of their content while reaching a larger audience.

SurveyMonkey

Brands run a poll for various reasons ranging from market research to increasing engagement amongst its followers. SurveyMonkey offers tools to create surveys and polls specifically for your page. You can create an original survey or base one off a template. You get guided tips throughout the creation stage, and poll results are provided automatically. Using SurveyMonkey Audience, you can also access a targeted group, increasing your chances of hearing back from the right people. Followers are also able to complete your survey directly in the Messenger app.

Animoto

Video is one of the top ways to attract engagement on social media. Even with no editing experience, Animoto’s pre-built video templates make it seamless to create videos from images or clips. Its partnership with Getty Images also helps provide access to over one million stock assets.

There you have it! Try out the above apps and start reaping the benefits in no time. Have you tried the above apps before or are there other apps you would also recommend in addition to the above? Let us know in the comments section below

The Gravitas BPM team can help you stay on top of trends to effectively navigates the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys and digital marketing campaigns

02/09/2019

THINGS TO KEEP IN MIND BEFORE APPROACHING AN AGENCY

For a lot of businesses, outsourcing can become an important part of their digital marketing strategy.

You might think we sound biased, but hear us out.

Not only will a great marketing agency improve the returns you make on digital investments, but you’ll be able to tap into experience, skills, and perspectives of a group of professionals who are passionate about what they do and in delivering your digital marketing goals.

Not only does it let you manage your time and resources more effectively, but you’ll be able to gain new perspectives, meet your deadlines on time, and give your business space to grow. Having an in-house team to handle your digital marketing efforts is difficult for many businesses, as the skills are hard to come by, or too expensive.

That’s where marketing agencies like Gravitas BPM come in.

We seamlessly help you run campaigns at different times of the year, respond to the changing needs of your brand, and have a wide variety of experience in the African context for issues that may come up in the process.

If you’re still in doubts about whether to work with a digital marketing agency like us, the points we’ve mentioned in this post will hopefully give you some clarity on if and why you aren’t quite ready to hire an agency just yet.

Error 404: Website Not Found.

You’ve gone all-in with your web design, but the initial excitement of expecting clients to find you online is all but gone. An un-marketed website won’t help your business grow, and if you aren’t quite ready to put aside a decent budget to getting your brand in front of potential clients, spending time and money on a website isn’t a good idea.

You can also invest in media across ad networks like Google, Facebook Ads, LinkedIn, or others to drive potential clients.

If Found, Not Marketable.

This is the storefront, the business card of your brand. It’s where leads are converted into clients, but if your website is outdated or doesn’t reflect your brand values, it shouldn’t be marketed. A full-time agency with powerful marketing skills will make sure to look at the ‘marketability’ of your website while developing it. Once your website is presentable, user-friendly, and showcases your brand in the right light, then you can focus on investing more on driving traffic there.

The Goal Is…

Businesses often approach agencies without a clear idea of what kind of campaign or strategy they want to execute. They can prevent that by looking at the SMART strategy.

Of course, agencies are there to help out in this process, but going to them with an idea of, for example, growing an emailing list to 3000 in a week isn’t realistic, nor is having too low a budget expectation.

There’s An Idea, But Not A Product.

Often, companies contact agencies while in the middle of product design and manufacture – this is normal, and the agency can help you understand business trends to manoeuvre development in a way that it’ll meet customer demands. The problem comes in when (or if) you end up depending too much on your marketing agency to turn an idea into a good product – especially if you don’t have unlimited time or budget.

Be Unafraid To Explore Out-of-the-Box.

Let your marketing agency make you feel a little uncomfortable, or the words “I want something out of the box” will prove to be empty. That discomfort means your stretching past the limits of your imagination, and can usually only lead to good.

Agencies have a wide pool of talents working for them, and you can expect that magic to work on your project, as long as you accept realistic goals. You can also look at some popular websites and how they’ve managed to draw customers to them with the help of great digital marketing strategies.

Honesty is the best policy in digital marketing. Examining your budget (and how responsive it is against what your competitors are spending), strategies, and goals realistically will not only help you efficiently spend manpower and resources, but also create a good impression and lead to a productive client-agency relationship.

The Gravitas BPM team can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.

Let us help you today. Send an email to [email protected] or call 0803 111 9143 now.

30/08/2019

Qualified and experienced candidates are needed to boost our record of excellence. Basic knowledge of computer use will be an added advantage. The subjects are Chemistry, Physics, Biology, Civic Education and Yoruba. A receptionist and a secretary are also required. Please fill the application form....