Technology Sales and Marketing Arena - TESMA

Technology Sales and Marketing Arena - TESMA At TESMA (Technology, Sales & Marketing Arena), we're dedicated to helping and teaching you how to l

Flutter transforms the app development process.With Flutter, you can build, test, and deploy beautiful mobile, web, desk...
28/07/2022

Flutter transforms the app development process.

With Flutter, you can build, test, and deploy beautiful mobile, web, desktop, and embedded apps from a single codebase.

Flutter is an open-source framework by Google for building beautiful, natively compiled, multi-platform applications from a single codebase.

I'm happy to announce the completion of my rigorous training on Flutter programming for building mobile applications.

08/07/2022

Use of the right technology can accelerate your business processes by making different business tasks more flexible.

Hey non-technical entrepreneurs and business owners, you can now build stunning websites for your business with amazing ...
16/06/2022

Hey non-technical entrepreneurs and business owners, you can now build stunning websites for your business with amazing generic template using Umso.⁣


Umso dot com is the fastest way for you to go live at the moment.⁣



Do I still need to tell you the benefits of having an online presence for your business in this digital age? 😅⁣



⚡ It will take you 3 steps to build a beautiful website for your brand in no time ⚡⁣



📌 1. 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗨𝗻𝗶𝗾𝘂𝗲⁣

With numerous template available for you, Umso will automatically generate unique websites based on your usecase.⁣

You answer questions on your product, and they'll show you what will work.⁣

Maintain your brand style by picking from a large number of colour schemes, and font presets available for you to explore.⁣



📌 2. 𝗘𝗱𝗶𝘁 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗪𝗮𝘆⁣

Their powerful editor helps you focus on your copy while also giving you advanced customization.⁣

As you know a good visual editor balances flexibility and ease of use.⁣

It's so flexible that you don't need any design skills and of course you don't need to code to get this done⁣

As I've already classified you as a non-technical business owners.⁣



📌 3. 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗣𝘂𝗯𝗹𝗶𝘀𝗵 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼⁣

After picking your stunning template suitable for your brand and you've added all the ingredients...⁣

All it takes you to publish your new site and get online is a 1 click and you'll be in front of your audience.⁣

You go live instantly as this is the easiest way to get your new startup website online and in front of your customers.⁣

You don't want to use their subdomain? ⁣

No problem⁣

You can add your custom domain with ease and legit your brand. 😊⁣



Okay, enough said hun⁣


Go to umso dot com and see for yourself.⁣


Don't hesitate to share your site with me or if you have further questions.⁣



Also, ⁣


You can follow me on Instagram ⁣

where I share daily tips with my recent show which I tagged⁣


"𝗧𝗲𝗰𝗵 𝗧𝗮𝗹𝗸 𝗪𝗶𝘁𝗵 𝗞𝗮𝗳𝗳𝘆"⁣


The most simplified tech show for non-technical entrepreneurs based on how you can build software for your startups without writing a single line of code.⁣


Is your business already online?⁣


Paste your link in the comment section, and let me review it for you for free.⁣


📂 Want more content like this? Type "Yes" in the comment.⁣



Xoxo⁣

✍ Kaffy.⁣

Business of Digital Skills Strategist.💯

Got an email from a member in my network this week about an outsourcing project gone wrong…it reads 👇👇⁣⁣⁣⁣“𝘏𝘪 𝘒𝘢𝘧𝘧𝘺, 𝘸𝘰𝘶...
02/06/2022

Got an email from a member in my network this week about an outsourcing project gone wrong…it reads 👇👇⁣



“𝘏𝘪 𝘒𝘢𝘧𝘧𝘺, 𝘸𝘰𝘶𝘭𝘥 𝘭𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘢𝘥𝘷𝘪𝘤𝘦 𝘩𝘦𝘳𝘦…⁣

𝘐 𝘩𝘪𝘳𝘦𝘥 𝘢 𝘵𝘦𝘤𝘩 𝘨𝘶𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢 𝘧𝘳𝘪𝘦𝘯𝘥, 𝘵𝘰 𝘮𝘪𝘨𝘳𝘢𝘵𝘦 𝘴𝘰𝘮𝘦 𝘸𝘦𝘣𝘴𝘪𝘵𝘦𝘴 𝘵𝘰 𝘢 𝘯𝘦𝘸 𝘩𝘰𝘴𝘵𝘪𝘯𝘨 𝘢𝘤𝘤𝘰𝘶𝘯𝘵. 𝘏𝘦 𝘴𝘸𝘪𝘵𝘤𝘩𝘦𝘥 𝘵𝘩𝘦𝘮 𝘰𝘷𝘦𝘳 𝘢𝘯𝘥 𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘪𝘵 𝘸𝘢𝘴 𝘢𝘭𝘭 𝘨𝘰𝘰𝘥 - 𝘣𝘶𝘵 𝘐 𝘫𝘶𝘴𝘵 𝘤𝘩𝘦𝘤𝘬𝘦𝘥 𝘢𝘧𝘵𝘦𝘳 𝘢 𝘧𝘦𝘸 𝘥𝘢𝘺𝘴 𝘢𝘯𝘥 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘪𝘵𝘦𝘴 𝘢𝘳𝘦𝘯’𝘵 𝘸𝘰𝘳𝘬𝘪𝘯𝘨.⁣

𝘈𝘯𝘥 𝘮𝘺 𝘵𝘦𝘤𝘩 𝘱𝘦𝘳𝘴𝘰𝘯 𝘩𝘢𝘴 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳𝘦𝘥 𝘭𝘪𝘬𝘦 𝘢 𝘴𝘩𝘪𝘱 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘪𝘨𝘩𝘵. 𝘞𝘩𝘢𝘵 𝘴𝘩𝘰𝘶𝘭𝘥 𝘐 𝘥𝘰?”⁣




And I said, don’t worry, this isn’t a common occurrence - almost all of the freelancers I've worked with and contractors I’ve used have been fantastic.⁣


The mistake this member made was not checking their work carefully enough.⁣



See, when you switch a website over to a new web hosting, you have to change a 'nameserver’ setting that your web hosting provides.⁣



But it’s not instant - it takes time for the change to take effect.⁣



And that’s what led to the current situation - because that time delay allowed this member to take their eye off the ball and not check with their tech guy when the switchover didn’t work properly.⁣



Because now the tech guy has moved on to other projects, and even if he does respond, it’ll take some time (I don’t really think he’s actually ignoring them).⁣



Meanwhile this member might have to pause Facebook ads, or mail their email list to let them know there’s a problem, or field an inbox full of customer complaints etc.⁣



🗯 This is a great pro tip: 𝗗𝗼𝗻’𝘁 𝗮𝘀𝘀𝘂𝗺𝗲 𝘁𝗵𝗮𝘁 𝗮𝗻𝘆 𝗽𝗲𝗿𝘀𝗼𝗻 𝘆𝗼𝘂 𝗵𝗶𝗿𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗱𝗼𝗲𝘀 𝗮 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗷𝗼𝗯 𝟭𝟬𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲.⁣



Whatever the explanation is, if it’s caught in good time then most contractors are more than happy to fix a problem.⁣



That’s how they maintain a good reputation in a competitive marketplace.⁣



And the member would have had minimal interruption to their service, and probably lost a lot less money in the process.⁣



One way to stay on top of things is to set reminders in your calendar for everything. And I mean everything - such as checking a project on completion ;)⁣



If you are on a large scale business and have a VA, they can remind you of these things as well.⁣



Above all, insist on high quality work and don’t accept anything less.⁣



Believe me, contractors will respect you for being professional and having high standards.⁣



You can even decide to do all your website dealings yourself.⁣



Become a web consultant and help schools, hotels, companies and even hospitals in your neighbourhood build websites they'll love and bill them any amount that worth your service from the budget they've made readily available.⁣



One place you can get these kinds of training, checklist and systems is in The Ultimate 8-Figure Web Design Home Training Bundle.⁣



Aside from a whole stack of professional sample proposals that command them to hire you, you also get web design business Roadmap, documents, checklists, 12-months mentorship & support, Facebook ads authority, Google business profile guide, software worth thousands of dollars and everything else you need to run your Web design business, in addition to all the cool marketing stuff.⁣


Check it out here - https://bit.ly/bewebdesignpro

I have been selected as a beneficiary of Cohort 2 of the DigiGirls digital upskilling training program by , funded by th...
02/05/2022

I have been selected as a beneficiary of Cohort 2 of the DigiGirls digital upskilling training program by , funded by the UK government.

I am grateful for this opportunity.

Best way to celebrate Eid El Fitr.

May Allah have mercy on us, forgive our shortcomings and accept our worships.

TaqabalaLlahu Minna Wa Minkum.

Eid Mubaraq fellow Muslimah.

Here comes the final part of this series.We're still talking about how you can market your course.You can go ahead and r...
07/04/2022

Here comes the final part of this series.

We're still talking about how you can market your course.

You can go ahead and read this series from part one so you can follow along.

So,

You can set up an affiliate marketing model so that people who promote your course for you, like other influencers or thought leaders in your space, can also make money every time someone buys the course.

You can set up these affiliate opportunities through your course hosting platform.

I currently offer a 5-15% affiliate offer to select partners depending on the relationship I have with them.

🌸 𝗥𝗘𝗜𝗡𝗩𝗘𝗦𝗧 𝗦𝗼𝗺𝗲 𝗼𝗳 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗘𝗮𝗿𝗻 𝘁𝗼 𝗦𝘁𝗮𝘆 𝗖𝘂𝗿𝗿𝗲𝗻𝘁

Once the course is live and bringing in passive income, your monthly maintenance of the course will mostly be around any timely updates, based on changes in your industry or around your course material topics, and additional marketing to get new sales.

A rule that I follow is that I reinvest 25 to 30% of my course profit, every quarter, into marketing efforts, whether that is to run ads, sponsor events, or pay influencers.

That way, I'm keeping up with spreading the word about my course and increasing sales.

Now we've come to the end of this series. I hope you learnt one thing or two. If you have any questions or clarifications whatsoever, do well to leave them in the comment section.

𝚆𝚑𝚎𝚗 𝚍𝚘 𝚢𝚘𝚞 𝚙𝚕𝚊𝚗 𝚝𝚘 𝚕𝚊𝚞𝚗𝚌𝚑 𝚢𝚘𝚞𝚛 𝚘𝚗𝚕𝚒𝚗𝚎 𝚌𝚘𝚞𝚛𝚜𝚎?

Would you need me to hold your hands? I'm in a DM away, let's launch that course and help someone with it.
🚀

𝗣𝗮𝗿𝘁 𝟯🌸 𝗖𝗛𝗢𝗢𝗦𝗘 𝗮 𝗛𝗼𝘀𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺Before you create your online course, decide on a hosting platform for your course.I've...
07/04/2022

𝗣𝗮𝗿𝘁 𝟯

🌸 𝗖𝗛𝗢𝗢𝗦𝗘 𝗮 𝗛𝗼𝘀𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺

Before you create your online course, decide on a hosting platform for your course.

I've found that using a course platform lets you design a professional looking course with a pre-existing interface and gives your audience additional benefits, like message boards to chat with other students or ways to upload assignments for feedback.

It also allows you to have a pre-built landing page to use to sell and market your course to your audience.

There are many different platforms you can pick from based on the features that matter the most to you.

As you begin your search, I would recommend looking into the benefits and pricing models of some of the most used platforms, including Thinkific, Teachable, Udemy, and Kajabi.

🌸 𝗖𝗥𝗘𝗔𝗧𝗘 𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁

The most quality time you'll spend creating your course will happen in the content development phase.

This is where you'll spend a few weeks to a few months, depending on the topic and level of detail your course goes into,

☘ To write your course material
☘ Create worksheets
☘ And record your videos or audio files as an additional way to teach your subject.

I've found that this can take anywhere from a month to several months, depending on how much time you can spend focusing on this task.

Once you have the content uploaded, it could be worth paying a few members of your target audience to take the course, from start to finish, and provide feedback.

I did this as a way of optimizing my courses before launching it to paying customers.

🌸 𝗣𝗨𝗧 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝗻

When your course is ready, you'll want to work up a strategic marketing plan so you can reach your audience, prove the value of your course, and get sales.

Determine three to five ways to market your course based on where you believe your audience spends time.

You can tap into social media, pay for Google ads, sponsor an event or conference, do PR, write guest blog posts that mention your course, and more.

To be continued in the next post....

👉👉 Continuation from previous post...For example, if you were creating an introduction to public speaking course, there ...
07/04/2022

👉👉 Continuation from previous post...

For example, if you were creating an introduction to public speaking course, there are all sorts of audiences that could benefit. But go a bit deeper.

Maybe yours would be public speaking for recent college graduates going into sales roles or introduction to public speaking for millennial introverts.

🌸 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮

Before you start building your course, have conversations with your target audience. That way, you can make sure the course you create is not only one they'd be interested in taking but also includes the different pain points and sub-topics they want you to address.

If you already have access to your target audience, through your own email marketing or social media channels, for example, you can directly ask your audience on those platforms.

Consider sending a survey link to your audience over email or posting questions on social media to get their response.

If you don't have access to your target audience, find a place where you can meet some of those people. This can be virtually through Facebook or LinkedIn groups or in real life, at conferences or events.

Ask if they'd be interested in chatting with you about your course for 15 minutes in exchange for something like a gift card, or a discount code to use on the future course, as a thank you for their time.

🌸 𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻

To make sure your course is different from any other course out there, spend time doing competitor research.

Search course websites like Thinkific, Teachable, or Skillshare to see what other courses are offered around your topic.

Consider investing in taking a few of those classes yourself to see how you can make your content stand out and be more effective than what your audience can currently get.

For example, if most courses on your topic are at an introductory level, you might want to offer a few sections at the end that are more advanced so your audience feels like they are getting additional value from your course.

To be continued....

If you're someone who wants to launch an online course in 2022, here is how you can get started🌸 𝗖𝗵𝗼𝗼𝘀𝗲 𝗮 𝘁𝗼𝗽𝗶𝗰 𝘆𝗼𝘂 𝗮𝗿𝗲 ...
07/04/2022

If you're someone who wants to launch an online course in 2022, here is how you can get started

🌸 𝗖𝗵𝗼𝗼𝘀𝗲 𝗮 𝘁𝗼𝗽𝗶𝗰 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝗯𝗼𝘂𝘁.

Once you've decided you want to create a course, your next step is to pick a topic that's both in-demand and unique to your experience. Take inventory on your skills, hobbies, and expertise.

Think of a topic that you would enjoy teaching to an audience, and one that you have a deeper level of knowledge on than what can be found through a quick Google search.

It helps too if you can think of a few ways that your perspective makes your voice on this topic different and unusual.

For example, let's say you're creating a course on how to best use LinkedIn. Consider how you can approach the topic differently than most other people based on your experience.

Perhaps it's a course called "𝗨𝘀𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗙𝗿𝗶𝗲𝗻𝗱𝘀" and you can share how you created real friendships from LinkedIn, or a course called "𝟱 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗴𝗼 𝗳𝗿𝗼𝗺 𝘇𝗲𝗿𝗼 𝘀𝗮𝗹𝗲𝘀 𝗹𝗲𝗮𝗱𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗼 𝟮𝟬𝟬 𝗮 𝗺𝗼𝗻𝘁𝗵," if that's something you were able to do. Specificity and passion is key here.

🌸 𝗗𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝘄𝗵𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝘀

For a course to take off, it's important that it's created for a specific audience.

Courses that appeal to a more niche audience can help your marketing efforts and allow your content to specifically benefit a particular group's needs.

Once you've picked your topic, determine who this course is for.

I would break this down into several categories:

☘demographics, ☘occupation, ☘location, ☘skill and ☘knowledge level, ☘goals a group of people might have, ☘problems that a group of people might have, ☘or any other metric that is unique to your industry.

If that seems overwhelming, don't worry, you don't need all seven. Start with two to three audience 𝗱𝗲𝗳𝗶𝗻𝗲𝗿𝘀 as a way of making your course appeal to a specific set of people.

To be continued in the next post....

01/04/2022

The Internet allows a business to virtually travel into new markets without the cost of an executive jet or the risks of creating a factory abroad.

01/04/2022

A business that has the technological capacity to research new opportunities will stay a step ahead of its competition.

Address

Mike Okoronkwo Street, Abuja
Gwarinpa
900108

Alerts

Be the first to know and let us send you an email when Technology Sales and Marketing Arena - TESMA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Technology Sales and Marketing Arena - TESMA:

Share