22/05/2026
One thing that has always confused me about African fashion is this:
Why do you still have to physically go to your tailor just to get measured?
Think about it.
In 2026, you can:
- order food from your phone
- book flights from your phone
- move money instantly
- even attend meetings virtually
But for custom fashion?
You still have to:
- stand for measurements
- send voice notes
- follow up manually
- ask “have they started?”
- ask “is it ready?”
- ask “where’s the dispatch rider?”
And somehow… everybody has accepted this as normal.
Meanwhile Africa’s fashion industry is worth over $31 billion.
But behind the beautiful Instagram photos and luxury packaging, a lot of the industry still runs on:
- WhatsApp
- paper notes
- screenshots
- memory
A client sends measurements through chat.
One number gets entered wrongly.
The outfit doesn’t fit.
Delivery delays happen.
Customers disappear.
Not because designers aren’t talented.
The talent here is insane.
The infrastructure just hasn’t caught up yet.
The more I looked into it, the more I realized this isn’t only a fashion problem.
It’s a systems problem.
For years, through lankirix.tech, we’ve helped companies build automation systems, cloud infrastructure, and AI products behind the scenes.
Now we’re building one of our own.
Something for African fashion.
Over the next few weeks, I’ll start sharing pieces of what we’re building — and some of the hidden chaos nobody outside the industry really sees.
Follow the build.
