11/08/2026
Ngozi checked her Instagram insights on Tuesday morning and smiled.
1,200 followers now up from 800 just two months ago.
She had finally cracked it, she thought.
More reels, better hashtags, consistent posting.
The numbers were climbing.
But her sales weren't.
She scrolled through her DMs, confused.
People were viewing her page more than ever. Some even followed right after checking out a post.
But most of them just disappeared.
No messages.
No "how much?" .
No orders.
She opened her own profile that evening, the way a stranger might.
The bio was vague just her name and a laughing emoji.
Her prices weren't listed anywhere.
Her last three posts didn't even show what she was currently selling.
1,200 people had found her and almost all of them had left without knowing what to do next.
That night, Ngozi understood something that no amount of reach was going to fix for her: getting found was never the hard part.
Being clear enough to keep someone, once they arrived, was.
