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The beauty, the beast, and everything behind the brand.That was the kind of thinking we got to unpack at the recent 4A &...
31/03/2026

The beauty, the beast, and everything behind the brand.

That was the kind of thinking we got to unpack at the recent 4A & Level Up “Beauty of the Beast” workshop led by Dharma Somasundram.

Attended by Dana, Cassy Keith Benita and Nathaniel, the session centred on the foundations of a strong brand platform and how each element shapes the way a brand is built, expressed and sustained over time. It also gave us a clearer lens on the roles of branding, marketing and communications, where each begins, where they overlap, and why that distinction matters when building real clarity and staying on top.

One of the strongest takeaways was seeing how these foundations influence everyday decision-making. When a brand’s purpose, values and voice are clearly defined, the work becomes more focused, responses become more intentional, and the brand begins to show up with greater consistency and conviction.

The case studies made it tangible. Seeing how real brands apply these principles across different pressures and business contexts shifted it from theory to something you could actually use.

Just as valuable was the room itself. Beyond the learning, the workshop created space to connect with fellow agencies, exchange perspectives, and build relationships that carry on beyond the event. That is part of what makes sessions like these so worthwhile.

Our thanks to 4A for organising the session, and for leading one that was thoughtful, engaging and rich with insight. What we take from sessions like these goes far beyond inspiration. It strengthens the way we advise our clients, deepens the thinking behind the brands we help build, and keeps our standards moving forward.

Most brands do not fail at expansion because of low ambition, but because they underestimate ex*****on - especially in S...
30/03/2026

Most brands do not fail at expansion because of low ambition, but because they underestimate ex*****on - especially in Southeast Asia. If you want to grow across markets without losing local relevance, 3 things matter more than ever:

1. Local nuance is everything.
You cannot treat different markets like copies of one another.

2. Results need to mean something.
Visibility alone is no longer enough. Stakeholders want accountability, clarity, and outcomes that make business sense.

3. Expansion works better through the right ecosystem.
The more complex the market gets, the more important the right network, right partners, and right expertise become.

These were some of the points shared by our CEO, Chan Leong Teng, in his recent feature with The Sun. It is a timely reminder that the industry is changing, and the businesses that stay valuable will be the ones that combine strategic thinking, local understanding, and real commercial discipline.

Skribble's proud to be part of that shift.

Read the full feature here: https://thesun.my/business/local-business/new-marketing-landscape-emerging-in-southeast-asia-as-agencies-step-up-collaboration/

10/03/2026

f you’ve been following our Founder Dialogue x Movement recaps, you would have heard from Angel and Voon Jhinn that this was not the typical founder event. The room was built around movement, honest dialogue, and founders learning from each other in real time, rather than a one-directional talk.

Dr Fennil Shah of Feel Up (India) shared a similar observation. What stood out to him was that founders were not just sitting and listening, they were actively part of the conversation. The format created space for genuine discussion, where ideas, experiences, and lessons could be exchanged openly.

One point he highlighted was the discussion around how founders approach project ex*****on and valuations, insights shared candidly by and . These are the kinds of perspectives that rarely surface in traditional panels, yet they are often the most valuable for operators in the room.

The intention behind Founder Dialogue x Movement was simple: design a space where founders engage with each other as peers, not just as audience members.

It is encouraging to see that idea come to fruition. The energy in the room, the conversations that extended beyond the formal programme, and the feedback from participants all pointed to the value of creating environments where founders can learn from each other directly.

If this was the first serve, brace yourself for the next rally. Founder Dialogue x Movement is just getting started.

hashtag hashtag hashtag hashtag hashtag

06/03/2026

Founder networking usually starts the same way: walk in, small talk, exchange cards.

This time, we started with movement.

At Founder Dialogue x Movement, the pickleball session did what most icebreakers struggle to do, which was stimulating natural interaction. By the time the evening moved into dialogue and dinner, the room already felt relaxed and open.

As Chan Voon Jhinn, Deputy CEO of Ginseng World Berhad, put it, “It’s very interactive and casual.” He shared that the format made it easier for founders to mingle because it felt far more enjoyable than a typical “strict” meeting setup.

And that was exactly the intention.
Connection first. Business second.

If you’re curious about what the full evening looked like, check out our page for the recap, especially if you’re a founder thinking about joining the next round.

05/03/2026

“This is the first networking session I’ve attended with movement.”

That was Angel Goh’s of Ecoway Concept’s reflections from Founder Dialogue x Movement, and it captured the spirit of the evening perfectly.

Instead of the usual sit-down networking, we started on the pickleball court, playing, laughing and connecting before the business conversations even began. By the time dinner rolled around, the room already felt different.

At Skribble, we believe the best founder communities are built on relationships that go beyond business cards and meeting rooms. The goal isn’t just networking for the night, it’s building connections that continue long after the event ends.

Stay tuned, we’ll be sharing two more founder reflections from the evening.

If you missed the full event recap, head to our page to see what went down and why founders are already asking about the next round. And if you’re a founder yourself, you might want to be in the room next time.

03/03/2026

Founder events usually give you one thing: great conversations or great connections.
We're greedy. We wanted both! Thus, the Founder Dialogue x Movement was born.

We built this format of Movement → Dialogue → Dinner, and partnered with Precession Capital to organise a fireside chat for multiple founders across industries at PXP Pickleball. Between the rallies and conversations, the core takeaway was clear: positioning is how founders stop competing on price.

Because no matter the sector, someone will always be cheaper. Or faster. Or louder!

Instead of out-shouting the market, it's to be sharper on what you do, who it’s for, and why you’re the obvious choice. So that customers can start choosing you for what you uniquely own.

We also unpacked founder realities that rarely get said out loud:
• You cannot serve everybody, clarity beats breadth (most times).
• Delegation in SMEs is conscious trade-offs, not perfect SOPs.
• Capital is often closer than we think, your network is leverage.

As an agency, curating this wasn't just "running an event". It meant designing a room where positioning, capital, and growth were discussed honestly, without the posturing. What was supposed to end at 8pm extended to a networking room we couldn’t close.

And that's the kind of founder space we want more of.

The first edition taught us something simple:
When you combine movement, meaningful dialogue, and intentional networking, you don’t just create an event. You create momentum.

More coming soon, Founder Dialogue is just getting started.

“AI isn’t here to replace humans. It’s here to expose work that never moved beyond task-level ex*****on.” 💡Our team visi...
05/02/2026

“AI isn’t here to replace humans. It’s here to expose work that never moved beyond task-level ex*****on.” 💡

Our team visited the TikTok office for a Gen AI workshop! Organised by OpenAcademy and BytePlus (a subsidiary of ByteDance), the session was a deep dive into Bytedance’s AI models: Seedream (AI Image Generation) and Seedance (AI Video Generation).

We had the pleasure of hearing from industry experts Joel Wong, Marcus Leong, and Bryan Low. 🎤 The consensus? AI serves as a high-speed assistant, providing clients with rapid visualisations while allowing agencies to explore creative directions that were previously too time-consuming to mock up.

One standout moment was a "Real vs. AI" image quiz led by Michelle Pang from OpenMinds Resources. Let’s just say... it humbled us. Most of us got it wrong, proving just how hyper-realistic these models have become.

Here are some core takeaways for fellow marketers and designers:
👑 Content is Still King. AI is only as good as the brief you give it. The output is a direct reflection of the prompter’s vision and clarity.
🎨 The "Final 20%" Rule. Never skip the human touch. Use AI for the heavy lifting, but get the designers to provide the final touch up like fixing the details, adding soul, and ensuring authenticity.
✏️ Refine, Don’t Restart. Speed comes from iteration. Instead of constantly generating new prompts from scratch, learn to refine and steer the AI toward your specific goal.

As the industry shifts, our focus remains clear: leveraging technology to handle the technical ex*****on so that we can dedicate more energy to the strategy, storytelling, and human connection that truly move the needle. Embracing AI isn't about changing who we are as marketers, but about evolving how we bring our best ideas to life.

He kicks AND SCORESSSS a Meet & Greet with Andros Townsend?! ⚽🔥Yes, that actually happened. Skribble hosted an unforgett...
16/12/2025

He kicks AND SCORESSSS a Meet & Greet with Andros Townsend?! ⚽🔥

Yes, that actually happened. Skribble hosted an unforgettable session with Andros Townsend, and it was everything football fans Azzila Nordin, Akram Ashraf and Ashok Ragavan Ramanathan could hope for. From Premier League stories to life lessons on and off the pitch, Andros kept it real, shared over a humble meal and zero ego.

What really caught everyone off guard was how grounded he was.

Despite 264 Premier League appearances, Andros didn’t talk like someone who had “made it”. If anything, he still felt unfinished. If he could rewind time, the goal would be clear: 300 appearances. That kind of hunger doesn’t switch off at the top level.

Speaking of which, his emphasis on discipline was a key theme. From cooking his own meals even on away days, to sticking to a no-oil, no-carb routine with sweet potato on repeat, all of which made his line “You against you” feel less like a quote and more like how he actually lives.

He also reflected on adapting from English football to the Asian game in Thailand. Though it’s the same sport, The Premier League - he shared - is defined by speed, intensity and mental sharpness. There, “talent matters, but mindset makes the difference.”

Throughout the sharing, his message was clear: If you’ve decided who or what you want to be, design yourself early. The sacrifices are real too, but that is the price of chasing the top.

As a football fan, this was surreal.
As a marketing agency, it was a powerful reminder that great work, just like elite sport, is built on discipline, mindset and an obsession with getting better every single day.

Big thanks to Andros Townsend for sharing his journey, and to Stadium Astro for making this incredible experience possible.

Some events inspire you, while others rewire your perspective. For Celine Looi and Dana Lai, International Advertising A...
10/12/2025

Some events inspire you, while others rewire your perspective. For Celine Looi and Dana Lai, International Advertising Association Malaysia’s Off Central: A Recode Festival did both in one afternoon.

The festival unpacked the realities shaping our industry today: the rise of AI-driven creativity, the fragmentation of consumer attention, the volatility of social algorithms and the renewed demand for emotional truth in storytelling. It was a reminder that our landscape is shifting from content production to cultural participation, where brands win only when they understand the people they speak to.

The speaker lineup brought this to life with nuance and conviction. Sandeep Joseph, Ariel Koh, Nadiah Hamzah, Narishvin Sukumaran, Nathalie Tay and Tricia Loh each delivered perspectives that were bold, honest and unmistakably future-focused. Their hunger to evolve with market demands and their ability to articulate how brands must navigate changing consumer behaviour made the conversations incredibly enriching.

One theme echoed throughout: technology will keep accelerating, trends will move faster and platforms will keep reshaping behaviour, yet the fundamentals hold steady. Human insight, cultural intelligence and meaningful storytelling will always anchor great work.

Outside the talks, we enjoyed connecting with fellow marketers over good food, Inside Scoop vouchers and a few fun surprises. And yes, the day ended on a high with Celine winning a 1-day Melaka trip courtesy of Discova.

Off Central was a reminder of why strategy, insight and creativity must evolve together, and why agencies like ours need to stay curious, adaptable and culturally aware. 🚀🔥

Avinaash and Azzila recently attended the Insights to USP Strategic Planning Workshop, organised by Tetra Exponus with 4...
25/11/2025

Avinaash and Azzila recently attended the Insights to USP Strategic Planning Workshop, organised by Tetra Exponus with 4As Malaysia and led by industry veterans Micheal Quay and Nic Leong. It was an intensive two-day deep dive into how real insights are uncovered, interpreted, and transformed into sharp strategic direction.

Across both days, they explored the difference between information and true human insight, practised qualitative methods, and learned how planners synthesise fieldwork into clear propositions that elevate brand strategy.

Whereas the fieldwork segment - which included speaking to real consumers, gathering raw feedback, and turning it into a strategic pitch within a tight turnaround - reminded us how important real-world conversations are to the work we do.

What made the experience even more valuable was how hands-on it felt. It reinforced the idea that strong strategy never comes from assumptions or isolated brainstorming. It comes from observing and questioning what people actually feel, want, and believe - a key theme even in digital marketing,

We return with a sharpened strategic lens and a deeper appreciation for insight-driven work. These learnings will flow directly into how we build ideas, strengthen campaigns, and create work that resonates with real people.

Some projects stay with you, and the Kuala Lumpur Tower Malaysia Mascot Launch was definitely one of them.Kuala Lumpur T...
25/11/2025

Some projects stay with you, and the Kuala Lumpur Tower Malaysia Mascot Launch was definitely one of them.

Kuala Lumpur Tower officially unveiled its new mascot family, and Skribble had the privilege of being there as the creative team behind the Befriend Kay Elle Mascot Competition, including the development of Kay Elle and Tawa.

Watching both characters step on stage, fully brought to life and embraced by the crowd, was a proud moment for all of us. It is not every day you get to see an idea that started on a moodboard become part of a national landmark’s identity.

The launch also concluded the competition with almost 200 submissions from Malaysian creatives. A huge congratulations to the three winners whose designs now stand alongside Kay Elle and Tawa as part of Kuala Lumpur Tower’s official mascot family.

This campaign has been a meaningful blend of culture, creativity and storytelling - and in true Skribble fashion, we’re proud to say our initials are carved in, the kind of mark history remembers.

A huge shout out to the team who poured their imagination, heart and grit into this project - Karyn, Nathaniel, Noah, Cassy, Riyan, Jamie and Vivien

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