21/09/2026
đ Expanding internationally? Your market structure just got a lot more flexible! đ
Market hierarchies and more granular sub-regions make it easier to organize how different customer groups experience your store. Behind the scenes, market relationships can now be queried through the GraphQL Admin API, supporting a more market-driven approach to shipping and localization.
The merchant advantage: more control, fewer one-size-fits-all rules, and a smoother buying experience in every region. â¨
Before entering a new market, take a moment to:
1ď¸âŁ Map your main markets and sub-regions.
2ď¸âŁ Review localized pricing and price adjustments.
3ď¸âŁ Confirm the right currency for each customer group.
4ď¸âŁ Define shipping zones, rates, and delivery expectations.
5ď¸âŁ Check which settings should be inherited, and which need to be customized.
A clear structure today can save hours of corrections tomorrow. đĄ Build your expansion plan around how customers actually shop, pay, and receive orders.
Which market are you preparing to enter next? Share your expansion tip below! đ§Ą
Read more insights in the newsletter:
https://www.linkedin.com/newsletters/shopify-masters-newsletter-7031745990885875712/