29/09/2026
Will customers still search Google before buying from your website?
The customer journey is changing.
Today, people are no longer relying only on Google Search to discover products, services, and businesses. ChatGPT, Gemini, Claude, Perplexity and other AI-powered search tools are becoming part of the research and buying journey.
According to Similarweb’s State of Ecommerce 2026, generative-AI referrals to retail ecommerce grew 203% year over year, while AI referrals still represent only a small share of total ecommerce visits.
This creates a new challenge for businesses:
🔍 Are customers finding your business on Google?
🤖 Are AI platforms discovering and recommending your brand?
🌐 Is your website optimized for both traditional search and AI-powered discovery?
At BuildUps Consultancy, we help businesses strengthen their digital presence through digital transformation, custom software development, AI solutions, business automation, data analytics, ERP solutions, web development, and technology consulting.
Your website shouldn't just exist online.
It should be discoverable. Relevant. And ready for the next generation of search.