HelloTree

HelloTree AI-powered web & mobile development for startups and enterprises across MENA. 100+ projects since 2017.

Strategy, Creativity, Design, Branding, Social Marketing, Identities & Development

12/06/2026

Agentic AI is changing the future of digital products, moving from simple AI responses to systems that can execute tasks, adapt, and operate toward goals autonomously.

At Hellotree, we help you build products powered by Agentic AI, creating smarter experiences, automated workflows, and scalable solutions designed for what’s next.

Ready to explore what Agentic AI can do for your business? DM us.

Agence Rose needed a real estate platform for the DRC market, a region where digital property listings barely existed.We...
08/06/2026

Agence Rose needed a real estate platform for the DRC market, a region where digital property listings barely existed.

We designed and built a full-stack platform with map-based property search, multilingual support (French + English), and a seller dashboard for managing listings.

• Stack: Next.js + Laravel + custom UX/UI.

The result: a clean, fast platform that makes buying, selling, and renting premium properties feel effortless, even in a market where this is completely new.

→ Swipe for the full breakdown

05/06/2026

Tarek thinks his scripts are easy… I think he’s joking with me 😭

03/06/2026

We at .dev are proud to have worked on branding, app design, app development, and digital marketing for the .io app. It is your go-to for precious metals market insights and a powerful portfolio tool for investors. 📈💎
Visit www.bullix.io to download BULLIX today!

01/06/2026

AI is no longer just answering questions. It’s booking appointments, qualifying leads, processing invoices, and handling workflows autonomously.

The companies gaining a competitive edge aren’t experimenting with AI, they’re integrating it directly into their operations.

At Hellotree, we help businesses move beyond AI demos and deploy real agentic workflows that drive measurable results.

Curious what an AI agent could do for your business? Send us a message and we’ll show you a live use case already running in production.

AI just completed a purchase.Without ever visiting a website.On May 7, 2026, AWS launched AgentCore Payments, enabling A...
29/05/2026

AI just completed a purchase.
Without ever visiting a website.

On May 7, 2026, AWS launched AgentCore Payments, enabling AI agents to make autonomous transactions through integrations with Coinbase and Stripe. Around the same time, ChatGPT introduced visual shopping with Klarna checkout, Google launched Universal Cart across Search, Gemini, and YouTube, and Perplexity enabled direct purchasing inside the chat experience.

This marks a major shift in e-commerce.

The next buyer of your product may not be a person browsing your website. It may be an AI agent evaluating your catalog, pricing structure, shipping logic, reviews, and return policies, then making the purchase decision automatically.

In this new landscape, brands are no longer competing only for human attention.
They are competing for AI visibility.

If your product data is not structured, accessible, and machine-readable, your brand becomes significantly harder to discover in AI-powered commerce experiences.

We created a 4-point AI-readiness framework to help MENA e-commerce brands understand whether they are prepared for this shift.

Swipe through to see the checklist.

Want us to audit your store’s AI readiness?
DM us “AUDIT” or contact us through Hellotree.com/contact

25/05/2026

We partnered with Sprintmodo to transform a strong vision into a fully scalable digital platform built for modern leadership teams.

From user flows and platform architecture to subscriptions, payments, dashboards, automation, permissions, and collaboration tools, every detail was designed to create a seamless and efficient experience.

The goal was not simply to build a product, but to create a platform that helps teams stay aligned, move faster, and focus on what truly matters.

At Hellotree, we build digital experiences that combine strategy, performance, and long-term scalability.

تعاونّا في Hellotree مع Sprintmodo لتحويل رؤية قوية إلى منصة رقمية متكاملة وقابلة للتوسع، مصمّمة خصيصًا لفرق القيادة الحديثة.

ابتداءً من تجربة المستخدم وبنية المنصة، وصولًا إلى الاشتراكات، وأنظمة الدفع، ولوحات التحكم، والأتمتة، والصلاحيات، وأدوات التعاون… تم تصميم كل تفصيل بعناية لتقديم تجربة سلسة وعملية.

لم يكن الهدف مجرد تطوير منتج رقمي، بل بناء منصة تساعد الفرق على العمل بتناغم أكبر، واتخاذ قرارات أسرع، والتركيز على ما يصنع الفرق فعلًا.

في Hellotree، نبني تجارب رقمية تجمع بين الاستراتيجية، والأداء، وقابلية التوسع على المدى الطويل.

We partnered with Baraka to build their new website (https://www.barakasa.com/) from the ground up, crafting a digital e...
22/05/2026

We partnered with Baraka to build their new website (https://www.barakasa.com/) from the ground up, crafting a digital experience that blends strong UX/UI, refined visual identity, and seamless performance.

Every detail was designed with purpose, creating a platform that not only looks modern, but feels intuitive and engaging for every user.

At Hellotree, we believe great partnerships go beyond delivery.
We build products that create impact, drive results, and reflect the standards both teams are proud to stand behind.

تعاونّا مع Baraka لبناء موقعهم الإلكتروني الجديد بالكامل، بدايةً من الفكرة والهوية البصرية وصولًا إلى تجربة استخدام سلسة وعصرية تعكس رؤيتهم بالشكل الذي يليق بها.

ركّزنا على تصميم UX/UI متكامل يجمع بين البساطة، الأداء العالي، والتفاصيل التي تصنع فرقًا حقيقيًا في تجربة المستخدم.

في Hellotree لا نبني مجرد مواقع إلكترونية، بل نطوّر تجارب رقمية متكاملة نؤمن بها ونفخر أن نحملها مع شركائنا خطوة بخطوة.

Every procurement team in the GCC is starting to ask this question. Most agencies don’t have a clean answer.GCC AI adopt...
20/05/2026

Every procurement team in the GCC is starting to ask this question. Most agencies don’t have a clean answer.

GCC AI adoption rose from 62% to 84% in two years (Deloitte, 2026).

The conversation has moved past “can you build it?” It’s now “how do you govern it?”

We use a 4-layer framework we call the Accountability Stack:
1. Agent Registry: Every agent, documented.
2. Named Human Manager: One human owner per agent.
3. Decision Rights: What’s auto, what’s human, what’s forbidden.
4. Auditability: Every action logged and reviewable.

Built into the product from day one. Not bolted on after launch.

➡️ Full breakdown in the carousel.

Scoping an AI build? DM us.

Source: Deloitte Middle East, GenAI Adoption in the GCC 2026.


18/05/2026

Three AI launches in the past 30 days. All three change what MENA enterprises can build.

01- Anthropic shipped Claude Opus 4.7. Frontier reasoning, production-ready.

02- OpenAI brought GPT-5.5 to AWS Bedrock. 60% fewer hallucinations than GPT-5.4.
Procurement-friendly for any GCC enterprise running on AWS.

03- Google open-sourced Gemma 4 under Apache 2.0. Frontier-class AI you can run on your own infrastructure. Real sovereignty option for GCC clients.

Also worth tracking from the same window: NVIDIA released Nemotron 3 Nano Omni (vision, audio, text in one 30B stack), and Alibaba shipped Qwen 3.6-Plus.

What every one of these has in common: built agentic-first. Tool calling, multi-step reasoning, long-horizon ex*****on.

Performance gaps are narrowing fast. The moat now is implementation. Architecture, scope, governance, ops.

Picking the right model for your stack? Let’s talk.

Sources: Anthropic (May 2026); OpenAI on AWS Bedrock (April 28, 2026); Google AI Developers (May 4, 2026).

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