15/08/2012
The name Lateral is derived from the method, "Lateral Thinking" which is a problem solving process that requires one to utilize indirect, creative approaches based on reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. As the name implies, Lateral's core focus is to build a strong reputation and brand identity surrounding this basis by offering products and services that reflect the company's philosophy and blueprint.
