ICONE Program Cambodia

17/02/2026

“Branding to Market” workshop on January 30, 2026 at Rose Apple Square.

Organized by GIZ ICONE with Mangrove Studio, the event highlighted SME success stories and explored how strategic branding opens new retail and e-commerce opportunities.

09/02/2026

The Improved Competitiveness of National Enterprises (ICONE) Program is delighted to announce the successful completion of our two-day workshop on “Improving Productivity through Behavioral Awareness – DiSC”, held on 30–31 October 2025 in Siem Reap Province, Cambodia.

The workshop was facilitated by Ms. Leap Somaly, Certified Trainer and HR-OD Consultant, and designed to help managers and team leaders better understand workplace behavior and leverage behavioral awareness to enhance productivity and leadership effectiveness.

🔑 Key outcomes of the training included:
✍️Enhanced understanding of workplace behavior and its impact on productivity
✍️Introduction to the DiSC model as a practical tool for effective people management
✍️Improved communication, collaboration, and motivation through awareness of behavioral styles
✍️Ability to assign roles and responsibilities aligned with individual strengths
✍️Strengthened leadership effectiveness in guiding and developing diverse teams
✍️Fostered a more positive and productive work environment through behavioral insights
✍️Supported organizational growth by aligning people management with performance

We thank all participants for their active engagement and meaningful contributions throughout the workshop.

04/02/2026

“Branding to Market” Event Unveils 12 SME Success Stories and New Market Frontiers for SMEs

Read:

https://b2b-asianews.com/news/branding-to-market-event-unveils-12-sme-success-stories-and-new-market-frontiers-for-smes/

We recently wrapped up an inspiring day at Rose Apple Square for our workshop, on January 30, 2026, at Rose Apple Square in Siem Reap, "Branding to Market: SME Showcase, Insights & Retail/E-Commerce Opportunities." In collaboration with Mangrove studio, GIZ ICONE brought together a vibrant community of SMEs, retail experts, and e-commerce leaders to explore how strategic branding acts as a catalyst for sustainable growth.

27/01/2026

🚀 Leveling Up Social Media Skills!

ICONE recently hosted a 2-day technical workshop on basic content creation for social media in Siem Reap (15-16 Jan) and Battambang (20-21 Jan).

Participants learned key skills including:
✨ Digital marketing fundamentals
✨ Page setup & copywriting
✨ Canva design for social media
✨ Mobile videography & video editing
✨ Facebook & TikTok boosting

The hands-on sessions and practical exercises allowed participants to improve their social media pages, create engaging content, and learn promotion strategies to grow their businesses online.

18/01/2026

🎓 I4D Program | Internship Final Workshop & Graduation Ceremony 🌱

On the 14th of this month, ICONE hosted the I4D Marketing Internship Final Workshop and Graduation Ceremony, marking an important milestone for our interns who began their journey as early as June 2025.

Over the past 3 months, our interns have grown from learners into young professionals, building practical marketing skills, developing career readiness, and gaining real-world experience with partner companies.

✨ Even more proudly, many of our interns have been offered full-time positions at their host companies, an incredible achievement for the interns themselves and a strong testament to the impact of the ICONE I4D initiative in bridging education and employment.

Congratulations to all our graduates, and thank you to our partners and mentors for supporting the next generation of Cambodia’s digital and marketing talent. 🚀

16/01/2026

We are delighted to announce the successfully completion of our two-days workshop on “Driving Productivity Through Effective HR Policy and SOP” on 11–12 November 2025 in Siem Reap, facilitated by Ms. Leap Somaly, HR and OD Consultant.

This training was designed to support businesses in strengthening their internal systems by equipping HR professionals and managers with practical knowledge and tools to improve productivity through well-structured HR policies and Standard Operating Procedures (SOPs).

🔑 Key outcomes of the training included:

✔️ Enhanced understanding of how effective HR policies and SOPs contribute to productivity and operational consistency
✔️ Identification of critical people-related processes that influence organizational performance
✔️ Practical guidance on designing and refining workplace policies and SOPs to ensure efficiency and compliance
✔️ Best practices for documenting, communicating, and implementing procedures across teams
✔️ Development of actionable plans to support sustained productivity improvement within organizations

Through this initiative, ICONE Cambodia reaffirmed its commitment to supporting businesses by building their capacity to implement people-centered, efficient, and sustainable HR systems that drive long-term growth.

12/01/2026

12/01/2026

[English below]
វគ្គសិក្ខាសាលាអាជីវកម្មខ្នាតតូច និងមធ្យម (SMEs) ក្នុងខេត្តសៀមរាប បានបើកទទួលចុះឈ្មោះហើយ! 🚀

តើអ្នកជាម្ចាស់អាជីវកម្មខ្នាតតូច និងមធ្យម (SMEs) នៅខេត្តសៀមរាប ដែលកំពុងស្វែងរកឱកាសដើម្បីពង្រឹងម៉ាកយីហោនៅក្នុងទីផ្សារអាជីវកម្មឌីជីថលមែនទេ?
​
Mangrove Studio សហការជាមួយ GIZ និង ICONE Cambodia សូមគោរពអញ្ជើញបងប្អូនចុះឈ្មោះចូលរួមក្នុងវគ្គសិក្ខាសាលា "BRANDING TO MARKET" ដើម្បីទទួលបាននូវចំណេះដឹងស៊ីជម្រៅអំពីការកសាងម៉ាកយីហោនៅក្នុងទីផ្សារអាជីវកម្មឌីជីថល។

កម្មវិធីនេះត្រូវបានរៀបចំឡើងដើម្បីផ្តល់ឱ្យម្ចាស់អាជីវកម្មទទួលបាននូវការយល់ដឹងអំពីទីផ្សារអាជីវកម្មបែបឌីជីថល ដើម្បីជំរុញឱ្យអាជីវកម្មរបស់លោកអ្នកកាន់តែមានភាពលេចធ្លោ និងជោគជ័យ។

🗓 កាលបរិច្ឆេទ៖ ថ្ងៃទី ៣០ ខែមករា ឆ្នាំ ២០២៦
📍 ទីតាំង៖ ខេត្តសៀមរាប​
🎟 ចូលរួមដោយសេរី
👉🏻 ចុះឈ្មោះឥឡូវនេះ​ https://docs.google.com/forms/d/e/1FAIpQLSehVevKezy6HaS4UB6YPW0Z42dC2n59chjtE8TEz7pXFmItgg/viewform?usp=preview

Call for Registration: Empowering SMEs in Siem Reap Province 🚀

Are you a Small and Medium Enterprise (SME) owner based in Siem Reap seeking professional opportunities to enhance your brand identity within the competitive business market?

Mangrove Studio, in collaboration with GIZ ICONE, cordially invites you to register for the "BRANDING TO MARKET: SME Showcase, Insights & Retail/E-Commerce Opportunities” Workshop. This session is designed to provide comprehensive insights​ knowledge regarding strategic brand building for the modern business landscape.

The program aims to equip business owners with practical expertise and market intelligence to ensure your enterprise achieves greater visibility and sustainable success.

🗓 Date: 30th January 2026
📍 Location: Siem Reap
🎟 Admission: Open to Public Registration (Limited Seat)
👉🏻 Register Now: https://docs.google.com/forms/d/e/1FAIpQLSehVevKezy6HaS4UB6YPW0Z42dC2n59chjtE8TEz7pXFmItgg/viewform?usp=preview

16/12/2025

📊 Strengthening SME Financial Compliance Through Tax Training (Step 3)

On 02–03 December 2025, GIZ ICONE successfully conducted Step 3 of the Yearly Taxes / Tax on Income (TOI) Training at the Regency Hotel, Siem Reap.

This training supports ICONE beneficiaries in achieving full compliance with Cambodia’s tax laws and regulations, while also strengthening their financial management capacity. By improving understanding of yearly tax obligations and income tax reporting, participating companies are better equipped to enhance their overall financial health and sustainability.

ICONE remains committed to supporting Cambodian enterprises with practical knowledge that enables long-term growth and responsible business operations.

08/12/2025

🌟 Today, we proudly celebrated the achievements of tour operators who actively engaged in the Tourism Support Package – Round III, strengthening collaboration across Siem Reap’s tourism ecosystem.

🤝 We also proudly joined the signing of the Siem Reap Tourism Alliance (STA) — a new private-sector initiative dedicated to uniting tourism providers and amplifying Siem Reap’s visibility on the international stage.

🚀 Together, we are building momentum for 2026 and beyond!