22/06/2016
The brochure.
A glossy full-color brochure, sell sheet, or flyer is a sure-fire way to showcase your
business or product. Brochures can be used
to build an image for your company, promote an event, update product specifications, or can serve a hundred other purposes. In the Internet Age, a 4-color glossy brochure helps
distinguish “real” companies from “wannabes.”
Brochures come in three standard sizes, 8 ½
x 11, 8 ½ x 14, and 11 x 17. An unfolded 8
½ x 11 is often used for product sheets, or
tri-folded for a company brochure. Many
companies use an 11 x 17 brochure, folded in
half, as an economical product catalog. Half,
or third-cut sheets are also available.
All brochures and flyers have 4-color
printing on the front. The second side can be
ordered blank, or printed with black ink or
4-color process. Plus, we offer an aqueous
coating option. Aqueous coating is even
glossier than varnish, and it adds scuff-
resistance. It is great for giving that “rich”
feel to your piece, and for protecting it in
the mail.
We can mail your brochures directly to your
customers and prospects. For details on how
we can save you time and money on your
direct mail brochure project, give us a call
or email us and we can discuss with you your
bulk mail or first class mail options.
We offer 5 paper stocks on brochures:
*– If you order a fold, the cost of scoring
will be included.
80 # gloss text (good quality)
80 # matte text weight (good
quality)
100 # gloss text (about 25%
thicker for a “high-end” feel)
80 # gloss cover (twice the
thickness of 80 # gloss text). *
80 # dull/matte cover (twice