Sony - Alpha Universe

19/09/2026

🥹 Documenting your milestones with a forever-memory worthy camera set up >>>> took these beautiful maternity portraits with his Sony Alpha 1 II + 28-70mm F2.8 G Master lens, and the result? 11/10 framers.

18/09/2026

66.8MP of detail 🤝 Alaska’s wildlife 🤝 Sony Artisan of Imagery Colby Brown Photography = 🤌💯

Colby captured these exceptional shots using his Sony Alpha 7R VI paired with the 100–400mm F4.5 GM OSS lens. For the details you want to get close to and the wildlife you don’t, this combo gives you a close-up look in incredible detail, all from a distance.

Check out the A7R VI: https://tinyurl.com/mr2n6d6t
Check out the 100-400 F4.5 GM OSS: https://tinyurl.com/39ckjsdf

17/09/2026

🚨 New free Alpha Camera Academy course alert 🚨 Video 201 is designed for creators who are ready to move beyond simply capturing clean footage. With Jeven Dovey as your guide, you’ll learn how each creative choice – from the camera and lens you select to the way you light, frame, focus, and move through a scene – can shape what an audience sees and feels.
Start learning now:

16/09/2026

600mm reach. Half the weight of the Sony 200–600mm G. 🦅 Introducing the NEW Sony 600mm F6.3 GM OSS lens!

Get the extraordinary sharpness, beautiful bokeh, and high-speed autofocus you expect from a G Master super telephoto prime in a remarkably lightweight, balanced design. From distant wildlife to fast-moving athletes, capture striking detail across the frame with less weight to carry.

Go even longer by pairing it with a Sony 1.4x or 2.0x teleconverter, while dust and moisture resistance helps keep you ready for outdoor action.

Tap to explore the new 600mm F6.3 GM OSS + preorder yours now: https://tinyurl.com/2p7tt5zz.

16/09/2026

Big reach just got lighter. ⚡ Meet the NEW Sony 400mm F4.5 GM OSS lens, bringing exceptional G Master image quality and high-speed autofocus to a compact, balanced super telephoto prime.

Weighing 30% less than the original Sony 100–400mm GM, it’s built to cover more ground while carrying less weight. Capture extraordinary sharpness across the frame and beautiful bokeh. From birds in flight to action on the field, fast, precise autofocus helps you lock onto subjects quickly and keep up as they move.

Tap to explore the new 400mm F4.5 GM OSS + preorder yours now: https://tinyurl.com/mwp52477.

15/09/2026

Get a first look at the shots captured with the NEW 400mm F4.5 GM OSS + 600mm F6.3 GM OSS primes, released today. Ultra-lightweight, exceptionally sharp, and already in action:

Check out the first impressions & photos for the world's lightest super-telephoto primes in their class: the 400mm f/4.5 G Master & 600mm f/6.3 G Master.

15/09/2026

Go longer. Go lighter. Get closer to the action. ⚡ Introducing the NEW Sony 400mm F4.5 GM OSS and 600mm F6.3 GM OSS lenses!

The exceptional sharpness, beautiful bokeh, and high-speed autofocus you expect from G Master super telephoto primes, now in remarkably lightweight, balanced designs. From birds in flight to action on the field, follow fast-moving subjects with the speed and clarity to make every detail count.

Explore + preorder yours now:
400: https://tinyurl.com/mrxcrycy
600: https://tinyurl.com/muxn44hr

14/09/2026

Interests include: long walks on the beach, with a Sony camera in hand. 🏖️📷

For .smn 's long walks on the beach, it's the Sony A7CR + 70-200mm F2.8 G Master lens.

"These images are part of a late-summer series from my beloved Sitges, Barcelona province, capturing its beach life, the sea, sailboats, and small moments in the warm evening light.

I love the α7CR for so many reasons. To name a few: its fantastic high resolution, in-body stabilization, compact size and its dynamic range, which helps me keep even the most subtle tonal transitions." - Diane. ✨

13/09/2026

Sony Artisan of Imagery took the new Sony Alpha 7R VI with him to Hokkaido. He put it through a full travel test across vibrant festivals, quiet shrines, intimate portraits and dramatic landscapes – exploring how its speed, resolution and responsive autofocus help him turn passing moments into enduring stories.
Check out his shots + takeaways here:

Ira Block puts the Sony Alpha 7R VI to work across Hokkaido, capturing festival energy, intimate portraits and remarkable light.

12/09/2026

Why the Sony FX2 makes sense for most creators, from avid FX2 user 📹 Want to learn more about how to maximize your Sony FX2? Take the free FX2 course from Chris on Alpha Camera Academy: https://alphauniverse.com/academy/courses/get-to-know-your-fx2/?utm_source=social&utm_medium=alpha