Sony - Alpha Universe

17/08/2026

Getting into birding? Us too. Here's everything you neeed to know to photograph birds in flight👇

Learn how wind, sun angle, autofocus settings, and Sony Alpha gear come together to help you master bird flight photography with tips from Arthur Morris.

14/08/2026

14/08/2026

Have you seen any bears this summer? Better yet, has your Sony camera seen any bears this summer? 🐻

"Spending time in Hallo Bay, Alaska on the Katmai Coast, the Sony A7R V paired with the Sony 300mm F2.8 is an ideal setup. With 16+ hours of daylight and miles of hiking each day, this lightweight Sony combo is perfect for long days in the Alaskan backcountry. The high-resolution sensor of the A7R V paired with the incredible low-light performance and stunning image rendering of the Sony 300mm F2.8 make this an amazing all-day-carry setup."- .wildlife

(P.S. That telephoto reach also helps you keep a safer distance from wildlife without sacrificing the shot.)


420mm | F/4 | 1/800 sec | ISO 800

13/08/2026

Should've been a cowboy, so you become a cowboy photographer, riding alongside them to tell their stories out West. 👏 This roundup of incredible Western photos was captured by with his Sony Alpha 7 V. 🐎🤠🧲

"I spend most of my time photographing the American West, and things can change fast, whether it’s the light or the action. The Sony Alpha 7 V’s dynamic range lets me keep shooting through tough lighting, and the blackout-free 30 fps has been huge for capturing horses and those split-second moments. The GM lenses are incredibly sharp, and having that focal range means I can adapt quickly without missing the shot. The 600 GM really impressed me when photographing wild horses with its autofocus and image quality.

It’s gear I trust, and it lets me focus on telling the story instead of worrying about the camera." - John.

13/08/2026

Trying to catch a fast bird in flight, trying to make it home quickly for dinner, without losing any detail? No problem with the Sony Alpha 7R VI in your hands. Just ask , who paired the new A7R VI + new Sony 100-400 F4.5 GM OSS to capture this image. 🦉📷

"I recently purchased this setup since I wanted a lighter weight setup from my 600 prime lens, with a little less focal length for barn owls this time of year. I love the sharpness and the flexibility of my new lens.
The 67 megapixels of the A7R VI comes in very handy when I want to crop in when I have a busy background, or when I want to accentuate the details of the wildlife subjects. I have owned every iteration of Sony's A7R bodies and this new A7R VI caught my attention thanks to its excellent new autofocus system." -Mike. 🙌

Learn more about the new A7R VI: https://tinyurl.com/mr2n6d6t + new 100-400 F4.5 GM OSS: https://tinyurl.com/39ckjsdf.

11/08/2026

Thousands of you left comments asking for open gate — and we heard you. Introducing the new Sony FX5, built with 5K 3:2 Open Gate recording up to 60fps and internal 16-bit X-OCN RAW. A game-changing feature for shooting horizontal and vertical formats simultaneously. Tap to learn more and preorder yours now: https://electronics.sony.com/imaging/cinema-line-cameras/all-cinema-line-cameras/p/ilmefx5b?utm_source=social&utm_medium=alpha. Who's excited about this upgrade? 👇

10/08/2026

Hot take: the best birding camera is the one you’re willing to carry around with you all day.

took the new Sony Alpha RX10 V out to a few of her favorite Colorado birding spots and spent the day hiking between lakes, trails, and wetlands to see what she could capture between 24mm-600mm without any lenses. "One of the things I enjoyed most was having a lightweight setup that was easy to carry from spot to spot, while still giving me the 600mm reach I needed to photograph birds from a distance." 🙌 Learn more and preorder the RX10 V now: https://tinyurl.com/mrpb62b3.

08/08/2026

Gear built to capture it all, no matter the conditions? We got you. .angers took his Sony Alpha 7 IV + 70-200mm f/4 G OSS lens around the globe to shoot these photos -- from the deserts of Namibia, to the mountainscapes of Quebec and Switzerland, to tropical Indonesia and the Philippines, to New Zealand -- this combo was put to the test and delivered Sam's vision in every environment.

"The Sony A7 IV is an incredibly versatile camera that fits my style of photography perfectly. It offers an excellent balance of image quality, resolution, and portability, making it ideal for the landscape and travel photography I do around the world. Its dynamic range allows me to retain detail in both bright skies and deep shadows, even in challenging lighting conditions.” - Sam. 💯

⚡ This combo is on sale for a limited time -- tap to shop and save on a kit that holds up wherever you take it: alphauniverse.com/promos?utm_source=social&utm_medium=alpha.

07/08/2026

Want to seamlessly control your Sony camera remotely? All you need is the free Sony Monitor + Control app. Here's a breakdown from on how the Sony M+C app has expanded his capabilities and streamlined his content creation workflow. Have you leveraged the Monitor + Control app yet?

06/08/2026

Set up vs. the shots, featuring the new Sony 100-400mm F5.6-8 OSS lens.

Wherever your vision takes you, this ultra-light, sharp super-telephoto is built to go the distance— from birds in flight to action on the field. It has fast AF, built-in stabilization, and a weather-resistant design.

Learn more about the new Sony 100-400mm F5.6-8 OSS lens now: https://tinyurl.com/4x8a246n.