netwise

26/08/2026

What happens when the customer isn't a person, but an AI?

Shopify recently reported that AI-referred traffic to its stores grew more than eightfold year over year in Q1 2026, with AI-attributed orders up nearly thirteenfold. It's one platform's data, but it points to a broader shift, one that applies to any ecommerce business, not just Shopify's.

In our latest explainer, we break down:
✔ What agentic commerce actually means
✔ How it's changing product discovery and search
✔ What your site needs to become machine-readable
✔ Practical steps you can start taking today

Read the full article 👉 https://zurl.co/zaXoe

Learn how agentic commerce is changing ecommerce discovery, checkout, SEO, and the technical foundations businesses need to prepare for AI shopping.

10/08/2026

We're Hiring: Digital Strategist

Netwise is looking for a Digital Strategist to join our team.

You'll serve as the strategic and technical lead for client accounts — designing marketing solutions that draw on martech tools, web and mobile platforms, and marketing best practices to help our clients hit their goals.

We're looking for someone with:
→ 5+ years in digital marketing, with hands-on experience across ad platforms and martech tools
→ Experience building multi-channel campaigns and strategy
→ A holistic mindset — someone who can design solutions that actually move the needle for clients

Netwise has spent 25 years helping brands succeed online in Japan. Today, we focus on global wellness, lifestyle, and hospitality brands entering or already established in the Japanese market.

Interested? Full details and application link below 👇

https://zurl.co/sxww4

【求人情報】デジタルストラテジスト募集

ネットワイズでは、デジタルストラテジストを募集しています。

クライアントアカウントの戦略・技術面でのリードとして、martechツール、ウェブ・モバイル技術、マーケティングのベストプラクティスを組み合わせ、クライアントの目標達成に向けたソリューションを設計いただくポジションです。

求める経験・スキル
→ デジタルマーケティング分野での5年以上の実務経験（広告プラットフォーム・martechツールの実務経験含む）
→ マルチチャネルキャンペーンの設計・戦略立案経験
→ マーケティング、テクノロジー、ツールを横断して考えられる、ホリスティックな視点

ネットワイズは創業25年、日本国内でブランドのオンライン成功を支援してきました。現在は、日本市場への新規参入企業からすでに展開している企業まで、グローバルなウェルネス・ライフスタイル・ホスピタリティブランドを中心にサポートしています。

ご興味のある方は、詳細・応募リンクをこちらから👇
https://zurl.co/EgQ5W

#採用情報 #デジタルマーケティング

Netwise デジタルストラテジストとして、クライアントアカウントの戦略・技術面でのリードを担っていただきます。martechツール、ウェブ・モバイル技術、マーケティングのベストプラクティスを組み合わせ、クライアントの...

10/08/2026

求人情報｜営業（ビジネスデベロップメント）募集

株式会社ネットワイズでは、営業（ビジネスデベロップメント）を募集しています。

日本市場に進出する、あるいはすでに展開しているグローバルなラグジュアリー・ライフスタイル・ホスピタリティブランドを対象に、ウェブサイト制作・デジタルマーケティング・運用保守サービスを提案いただくポジションです。

営業チームの2人目のメンバーとして、代表直下で裁量を持って活躍いただける環境です。

▼ こんな方を求めています
・法人営業/B2B営業経験（2年以上）
・デジタルエージェンシー、制作会社等での営業経験（1年以上）

ご興味のある方はぜひ採用ページをご覧ください。
https://zurl.co/JOkLH

#採用情報 #中途採用 #営業職 #ビジネスデベロップメント #渋谷 #デジタルマーケティング

08/07/2026

AI has changed the scale of website security risk. Attackers are now using the same automation tools we use for productivity to run high-volume scripts, scan for vulnerabilities, and launch non-stop attacks on WordPress sites.

The biggest risk isn't a targeted hack. It is a relentless, automated system looking for any easy way in.

If your website supports your day-to-day operations, standard maintenance routines aren't keeping up. The danger multiplies if you are running outdated themes and plugins, or forgetting about region-specific features that never get highlighted in mainstream security news.

In the AI era, security is no longer an ad-hoc tech chore. It has to be treated as a core part of your daily business operations.

Read the full article to see where attackers look first and how to close the window of exposure:
https://zurl.co/W7kSr

# ArtificialIntelligence

AI-driven attacks are raising WordPress security risks. Learn what to watch for and how better updates, backups, and monitoring reduce exposure.

07/07/2026

Is your WordPress website carrying more plugins than it really needs?

More plugins don’t automatically mean a slower website—but unnecessary, outdated, or overlapping plugins can quietly hurt your site’s performance, security, and maintainability.

In our latest article, we cover:

* How to tell if your site has plugin bloat
* Whether there’s such a thing as “too many” plugins
* A practical plugin audit checklist
* When it’s worth bringing in a WordPress specialist

If your website has grown over the years, this is well worth a read.

📖 Read the full article:
https://zurl.co/oMXVq

How to spot plugin bloat, reduce WordPress slowdowns and security risk, and keep your site lean, stable, and easier to maintain.

27/05/2026

How do Japanese brands stay modern without losing what makes them recognizable?

In the final part of our Japanese Web Design Trends 2026 series, we look at two patterns shaping digital identity in Japan: purposeful nostalgia and design systems.

Together, they show how brands build trust through familiarity, consistency, and careful evolution over time.

Read the full article 👉 https://zurl.co/q90U3

Learn how Japanese brands in 2026 build trust through purposeful nostalgia and scalable design systems that keep identity consistent across touchpoints.

20/05/2026

The best UX is often the kind users barely notice.

In Part 2 of our Japanese Web Design Trends 2026 series, we explore how omotenashi, microinteractions, and subtle personalization shape digital experiences in Japan.

The focus isn’t flashy animation or obvious AI. It’s calm, helpful design that reduces friction, prevents mistakes, and builds trust quietly.

Read the full article 👉 https://zurl.co/SCLYX

See how Japanese UX in 2026 uses microinteractions and quiet personalization to build trust, reduce friction, and create calm, reliable digital experiences.

13/04/2026

Gen Z in Japan is changing how brands are discovered, trusted, and chosen.

From TikTok-driven trends to the growing importance of authenticity and values, traditional marketing approaches just don’t work the same anymore.

If your strategy hasn’t evolved yet, now’s the time.

👉 Read our latest blog to understand how Gen Z really engages online: https://zurl.co/VUwUM

Discover how Gen Z in Japan discovers brands, shops, and engages online. Practical strategies for marketers ready to connect with Japan's next generation of consumers.

23/03/2026

Is your WordPress website quietly working against you?

A slow page. A form that stops delivering leads. An admin login loop right before a campaign launch. These aren't random bad luck, they're predictable symptoms of an unmanaged WordPress environment.

We put together a guide covering the 10 most common WordPress problems we see affecting businesses in Japan:

✅ Login redirect loops locking teams out of wp-admin
✅ White Screen of Death with zero explanation
✅ Plugin conflicts breaking your site after an update
✅ Contact forms silently swallowing inbound inquiries
✅ Slow load times killing conversions before users even see your content
…and more.

The good news? Every single one of these is preventable with the right structure in place.

👉 Read the full guide: https://zurl.co/fRFLb

Explore 10 common WordPress problems affecting SMEs and learn how structured hosting and proactive maintenance prevent downtime, security risks, and lost leads.

04/03/2026

Launching an e-commerce site in Japan isn’t as simple as translating your global store.

We’ve seen many otherwise strong brands struggle because their websites overlook Japan-specific UX expectations, localization nuance, or the operational realities of managing a site locally.

In this article, we break down three common (and expensive) mistakes companies make when building e-commerce websites for the Japanese market—and how to avoid them.

If your team is planning a Japan launch or dealing with an underperforming site, these lessons may save you significant time and budget.

Read the full article: https://zurl.co/QjhRo

Avoid costly Japan e-commerce failures. Learn common vendor, localization, and planning mistakes, and how to build sites Japanese users trust.