Liiily Asia inc.

21/09/2026

🌏🇯🇵🇻🇳 Can Tho Vietnam–Japan Cultural & Economic Exchange Program 2026

From September 11–13, 2026, Liiily Asia participated in the Can Tho Vietnam–Japan Cultural & Economic Exchange Program 2026 held in Can Tho City, Vietnam.

✨ During the event, we joined business networking sessions, cultural exchange activities, and the Charity Walk, while supporting and operating the booth of Nasushiobara City, Tochigi Prefecture, a partner city of Can Tho since 2023.

🏞️ At our booth, we introduced the attractions of Nasushiobara City and shared Liiily Asia’s vision of building a circular and sustainable community platform that connects local economies, agriculture, culture, and people across Japan and ASEAN.

📍 Venue: Luu Huu Phuoc Park, Can Tho City
📅 Date: September 11–13, 2026
🏢 More than 100 booths participated, including approximately 40 Japanese exhibitors.

🤝 We were honored to connect with local governments, businesses, universities, and community members from both Japan and Vietnam.

💚 Thank you to everyone who visited our booth and supported the event. We look forward to creating more opportunities that strengthen the friendship and collaboration between Japan and Vietnam.

04/08/2026

🎓 High School Students Turn Learning into Action: “Dream Tea Time” ☕🌏

On July 19, Liiily Asia had the privilege of supporting the inquiry-based learning program jointly organized by students from Tochigi Prefectural Yaita Higashi High School and Tochigi Prefectural Tochigi Girls’ High School.

As part of their practical learning activities, the students hosted an event titled “Dream Tea Time”☕✨. Through the event, they shared not only products but also the stories behind them, exploring how goods move through supply chains and how value is created and communicated to consumers.

🌱 What impressed us most was the students’ ability to connect local communities with global perspectives. By considering production, distribution, pricing, and consumer behavior, they demonstrated the essence of inquiry-based learning—asking questions, investigating real-world challenges, and presenting their own ideas.

🌍 At Liiily Asia, we believe that fostering opportunities for young people to engage with global issues is essential for developing the next generation of leaders. It was inspiring to see students take ownership of their learning and transform knowledge into meaningful action.

👏 We would like to express our sincere appreciation to the students, teachers, and all partners involved in making this valuable learning experience possible.

Together, we will continue creating opportunities that connect local communities with the world and empower future leaders🚀

🌏Yaita Higashi High School Article
https://x.gd/4Oge4
🌏Tochigi Girls’ High School Article
https://x.gd/WNW65

02/07/2026

🌏✨ Inquiry-Based Learning Workshop ✨🌏

Recently, I had the opportunity to serve as an external lecturer for an inquiry-based learning workshop with a joint group of students from Yaita Higashi High School and Tochigi Girls' High School.

🎯 Theme:
“Thinking About Ourselves and Our Communities in the Context of a Connected World”

Through an online connection linking three locations—🇻🇳 Vietnam, 🇯🇵 Yaita City, and 🇯🇵 Tochigi City—we explored global supply chains and local challenges using familiar products such as coffee ☕ and cacao 🍫 as examples.

A cup of coffee may seem ordinary, but behind it lies a rich story involving farmers’ livelihoods, local economies, environmental issues, and international logistics. 🌱🚢🌍

During the workshop, students were encouraged to view local challenges not as isolated community issues, but as part of a broader global context. Together, we explored how each individual can contribute to creating positive change within their communities while remaining connected to the world.

💡 I hope the next generation will continue to develop perspectives that connect local communities with global society and create new value for the future.

🙏 My sincere thanks to the teachers and students for this valuable opportunity, and to Naoto Shijima for helping make this cross-border learning experience possible.

📸 Photo sharing permission has been obtained from all participants.

16/06/2026

🌱 Participated in a Tree Planting Activity in Cu Chi 🌱

Today, we joined a tree planting activity in Cu Chi, located on the outskirts of Ho Chi Minh City.

While our daily work focuses on connecting people, communities, and opportunities, spending time planting trees reminded us of the importance of investing in the future—one step at a time.

Trees take years to grow, but their impact lasts for generations. Each tree planted today represents a commitment to a greener environment, stronger communities, and a more sustainable future.

It was a meaningful experience to work alongside local participants and reflect on how small actions can create long-term positive change.

At Liiily Asia, we remain committed to supporting sustainable regional development and building bridges between communities across Vietnam and beyond.

12/03/2026

｜Liiily Asia CEO Kento Inaba Speaks at the Japan Patent Office’s “I-OPEN Forum 25”

On February 26, 2026, Kento Inaba, CEO of Liiily Asia, spoke at “I-OPEN Forum 25,” held at the open innovation lab MIRAI LAB PALETTE, operated by Sumitomo Corporation.

The forum was organized as part of the I-OPEN Project, promoted by the Japan Patent Office. The program supports “I-OPENERS”—zebra companies, nonprofit organizations, and entrepreneurs addressing social issues—by connecting them with experts in intellectual property, business, and design to develop solutions through the strategic use of intellectual assets.

During the forum, selected I-OPENERS from the 2025 program gathered to share their initiatives and outcomes. Representing Liiily Asia, Inaba presented the company’s work on community development in rural Vietnam, highlighting a circular regional model that connects agriculture, traditional culture, education, and local economies.

The event was moderated by Ayako Yamauchi of the Creative Center at Sony Group Corporation. The forum opened with remarks from Masahiko Sawazaki of the Japan Patent Office, who served as the 2025 project team leader. In his speech, Sawazaki emphasized that the I-OPEN Project represents a practical expression of the Japan Patent Office’s mission: to create a society where knowledge is respected and where each individual is inspired to exercise their creativity.

Following the presentations, commentary was delivered by Masahiro Samejima, Representative Partner and Attorney at Uchida & Samejima Law Firm. Samejima noted that the role of intellectual property has evolved in the 21st century—from merely building barriers to market entry to expressing the identity and story of organizations and their initiatives.

We also received tremendous support throughout this project from Shiro Yasutaka (Representative, IPTech Patent Professional Corporation / Patent Attorney & Certified Public Accountant) and Yutaka Hasegawa (Representative, MY-THOUGHTS).

Liiily Asia will continue to promote sustainable community development by leveraging intellectual and cultural assets, while strengthening connections between regional communities in Japan and Vietnam.

https://www.i-open.go.jp/forum/

02/03/2026

｜Appointed as Visiting Associate Professor 🎓

We are pleased to announce that our CEO, Kento Inaba, has been appointed as a Visiting Associate Professor at Sakushin Gakuin University.

Sakushin Gakuin University, based in Tochigi, is recognized for its strong commitment to practical, community-oriented education and the development of future leaders. We deeply resonate with its mission to connect academia with real-world challenges and regional development 🌱

At Liiily Asia, we have been working at the intersection of local communities and Asia, integrating primary industries, community development, and technology to create sustainable value. As a startup, our strength lies in speed, adaptability, and hands-on experience—insights that are increasingly important in shaping modern education 🚀

In an era where industry-academia collaboration is more important than ever, we believe startups can play a meaningful role not only as “industry” but also as contributors to “academia.” By bringing real-world challenges into education, we aim to provide students with practical and impactful learning opportunities 💡

We look forward to learning, co-creating, and taking on new challenges together with students, contributing to the development of future leaders who will shape both local and global communities.

“From local to the next generation—woven into the future.” 🌍

15/01/2026

📢 We’ve updated our note

Not chasing trends. Testing whether we can take root in culture.

At Liiily Asia, our idea of test marketing is not about “what sells,”
but about what truly works within a culture.

This time, we collaborated with a French company to test Japanese products,
targeting French residents in Vietnam, Vietnamese professionals working for French companies,
and French speakers and learners.

Rather than focusing on nationality,
we look at markets through cultural contexts.
The process and insights from this experiment are shared in our latest note.

👉 Read more here

Liiily Asiaの立ち位置宣言 Liiily Asiaは、日本の商品を「海外で売る会社」ではありません。私たちが向き合っているのは、日本の地方が、異なる文化圏の中で本当に通用するのかという問いです。日本好きに向けた安全なテス....

09/01/2026

📍 Lam D**g, Vietnam
Where nature and daily life breathe together.

Visiting local communities,
sharing time on the land,
and reconnecting with the colors of rural Vietnam 🌱