Wasabi Communications

Wasabi Communications Multilingual digital marketing agency based in Tokyo. Since 2002, we've been providing customized Japanese SEO/SEM solutions to international clients.

Happy New Year 2025!
31/12/2024

Happy New Year 2025!

Happy New Year!
31/12/2023

Happy New Year!

Happy New Year 2022
07/01/2022

Happy New Year 2022

Autumn is the best season for enjoying meals (食欲の秋) Did you know that Japanese people say autumn is the best season for ...
27/09/2021

Autumn is the best season for enjoying meals (食欲の秋)
Did you know that Japanese people say autumn is the best season for exercising, reading books and.... eating?
While many may lose their appetite because of the summer heat, as the cooler months start to unfold the willingness to eat gets suddenly back.
So beware of weight gain, everyone!

The eCommerce market in Japan has undergone major transformational changes since the Covid-19 pandemic began spreading t...
25/06/2021

The eCommerce market in Japan has undergone major transformational changes since the Covid-19 pandemic began spreading throughout the country, leading the Japanese government to declare a state of emergency multiple times. As the Japanese government asked citizens to avoid going out as a measure to avoid further spread of the virus and ordered retail businesses that were not deemed a necessity to close their brick-and-mortar stores (including shops selling clothing and luxury items, as well as cinemas and any other form of entertainment), consumer behavior was drastically affected in Japan, as it was around the world.
Not being able to visit physical stores directly triggered an increase in online purchasing, driving up the numbers of both those already accustomed to online shopping as well as consumers who had never purchased online before. As businesses gradually grew to embrace teleworking, communications technology has improved and become so pervasive that life via online channels is becoming the "new normal." This shift from in-store sales to online sales has brought benefits to Japanese online retailers, as Japan’s distribution channels are highly developed and the small size of the country makes shipping and product delivery extremely convenient.
Speaking of which, our boss really loves online shopping…. How about you?

Happy White Day💕
14/03/2021

Happy White Day💕

When we think about Valentine’s Day, we generally imagine a day on which both men and women express their love for their...
14/02/2021

When we think about Valentine’s Day, we generally imagine a day on which both men and women express their love for their special person by exchanging chocolates and/or gifts.
In Japan, though, Valentine’s Day is celebrated with unique customs and traditions, which differ slightly from those in Western countries.
Valentine’s Day originally became popular in Japan during the 1950s, when a sweets shop began selling heart-shaped chocolates during the season. The chocolates became a widespread trend that later spread to department stores and became increasingly popular, continuing to the present day.
What are the differences between Valentine’s Day in Western countries and in Japan? The biggest difference is almost certainly the custom that, in Japan, only women give gifts, and those gifts nearly always consist of just chocolate. Men later give a gift in return on March 14th, which is called "White Day."
Another difference is that, on Valentine’s Day in Japan, women give chocolate not only to their object of affection, but also to male family members and male coworkers, as well as friends. However, the type of chocolate she gives each person depends on her relationship with them.
For this tradition, there are three types of chocolate: Giri Choco (義理チョコ), Honmei Choco (本命チョコ) and Tomo Choco (友チョコ). Giri Choco, or literally “obligatory chocolate,” is a gift women are expected to give to male family members and coworkers. This is typically a cheap type of chocolate, which does not convey any romantic feelings. Tomo Choco, or "friend chocolate," is chocolate that women give to their female friends as a symbol of their friendship. This is a somewhat new trend that is gaining popularity. FInally, Honmei Choco, or "first-choice chocolate," is chocolate a woman gives to the person she has romantic feelings for. Japanese women usually take special care in choosing Honmei Choco, which is generally high-quality and quite pricey, as a way of demonstrating their strong feelings for the recipient.

みなさま、本日わが社のアイドルのお誕生日です。お誕生日おめでとうございます!!!スタッフお気に入りのショット大出血サービス。今後の活躍ご期待ください!
02/02/2021

みなさま、本日わが社のアイドルのお誕生日です。
お誕生日おめでとうございます!!!
スタッフお気に入りのショット大出血サービス。
今後の活躍ご期待ください!

Did you know that ostriches have the strongest immune system of any animal in the world? These huge birds have long show...
22/07/2020

Did you know that ostriches have the strongest immune system of any animal in the world? These huge birds have long shown great promise in both healthcare and beauty industries because of their illness-resistant antibodies. Little would researchers of those fields have known that those same antibodies would prove to be effective against Covid-19, the disease that is currently threatening every country in the world.

The deadly virus’ speedy outbreak has urged scientists to find potential ways to stop its spread and there are many international teams currently working on a vaccine. In the midst of this research, an incredible discovery has surfaced. A company called Ostrich Pharma USA has announced that ostrich antibodies have shown a positive reaction against the SARS-CoV-2 virus. Following this research, use of the antibodies is expanding in Japan.

The veterinary professor Yasuhiro Tsukamoto, who serves as Co-CEO of Ostrich Pharma USA, has stated that after injecting a genetically engineered pseudovirus into ostriches, the antibodies were purified from their eggs. The strong potential for blocking the virus demonstrated by these antibodies has triggered commercial production of masks, nasal drops, air-conditioners, and even candies in Japan with the hope of reducing the spread of the illness.

The company is expecting to export the antibodies to the US as well and is currently preparing to develop a marketing approach to make it successful.

住所

Minato-ku, Tokyo

営業時間

月曜日 10:00 - 18:00
火曜日 10:00 - 18:00
水曜日 09:00 - 18:00
木曜日 10:00 - 18:00
金曜日 09:00 - 17:00

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