29/05/2026
EAT PASTA RUN FASTA 🏃🏼♀️
We imagined a collaboration between and STRAPASTA
A brand activation designed to connect movement, energy, and a culture of well-being.
A project born from the meeting point between New Balance’s technical and lifestyle apparel and Strapasta Garofalo, the high-protein pasta created for those who train, move, and choose quality beyond the gym.
We developed the full visual and experiential system of the campaign: an AI-native ecosystem made of digital assets, photo and video content, casting, talents, brand experience, and dedicated merchandising, creating a coherent narrative across product, people, and activation.
Not just a collaboration, but a brand experience designed to be lived, photographed, worn, and shared.
For info and collabs
use our link in bio 🔥