27/04/2026
A new project with , built around a tour that brought mountain energy into the heart of the city.
Starting in Milan, the Snowline Tour travelled across Italy, transforming stores into alpine-inspired spaces for community, product discovery and customization.
Guests unlocked exclusive rewards through the Snowline Card, while artist and on-site technicians customized gear with artwork, patches and unique details.
Hot chocolate and mulled wine completed the atmosphere inside a real cabin.
Another project connecting retail, outdoor culture and community for B***o Studio and The North Face.
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