20/06/2022
Art always speaks for itself—it doesn't need to be translated or narrated.
Our branding for The Mould Story did exactly that. We let its logo, visual identity, and overall design elements radiate all it stands for.
Pops of colours punctuate the colour palette of the brand, relaying the nature of its offerings, while the swirls you see here express its fun and positive existence.
Lastly, the crisp and minimal typeface concludes the brand identity with a sealed promise of uplifting art and its artists!
What are your thoughts?