15/07/2026
How we prevent launch downtime: a deployment runbook.
New theme goes live. CMS update drops. Marketing redirects fire. Your site should handle all three without a hiccup, but most launches break because nobody planned the sequence.
Here's our method:
✅ DNS cutover timing, staged so propagation doesn't catch you mid-traffic
✅ Automatic HTTPS verification, no expired cert surprises
✅ Rollback switch, one click, back to the last stable state
Trends change fast. Your uptime shouldn't.
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