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Syna Identity Studio

Name: Syna Identity Studio
Address: Siliguri, 734001, IN
Telephone: +919932202001
Rating: 5

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Syna Identity Studio

Open to collaborations globally.
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We create thoughtful brand identities, social media presence, and catalogue design for boutique hotel owners, resort developers, cafés, architects, interior designers, real estate developers, and luxury homestays.

12/06/2026

For this project with Shree Shyam Jewels, we developed the entire photography concept from the ground up. I personally selected fabrics that aligned with the brand moodboard we had created, ensuring every detail felt intentional.

In the last slide, you’ll notice how the fabric subtly echoes the Instagram highlight covers. It wasn’t about repetition, but about creating a sense of continuity across the brand.

We also had the pleasure of creating the nomenclature for these beautiful jewellery pieces.

Because a strong brand is built in the details.

05/06/2026

A font pairing can say luxury.
It can say warmth.
It can say craftsmanship.

Typography sets the tone before a single word is read.
Whether it's a boutique hotel, a café, a jewellery brand, or a lifestyle venture, the right font combination helps create a feeling people remember.

03/06/2026

Marketing is not child’s play.

When you really sit down and do the work with utter seriousness, the long list that emerges is astounding. The tiny details that need refinement, the loopholes that need fixing, and the many gaps that are leaving a business behind all need to be examined. Otherwise, simply posting on Instagram is useless when the backend work is not done properly.

Everything matters.

25/05/2026

A booking rarely starts at the doorstep.

Sometimes, it begins with a search. A few photos. A pause before deciding.

For Auks Farm, we worked not only on the Airbnb listings, but also on how the place appears on Google — revisiting images, correcting details, and slowly shaping a clearer digital presence.

The stay begins a little earlier than we think.

20/05/2026

Auks Farm offers different cottages, each listed separately on Airbnb, while also being available together for larger gatherings and group bookings.

For this project, we revisited and refined each Airbnb listing — updating images, improving details, identifying gaps, and making thoughtful changes along the way.

In many ways, the process feels similar to renovating a home. Small refinements over time, layer by layer, until both the inside and outside begin to feel more aligned and complete. And much like that, the experience of discovering and staying at the space keeps getting better day by day.

18/05/2026

Sometimes, it’s not about changing everything — just refining what already exists.

For Auks Farm, the shift was more intentional — moving towards clearer storytelling, thoughtful details, and a feed that truly reflects the space as a farmstay and the overall experience of staying there.

A small before & after of the Instagram page — where we brought more clarity, helped people feel more organically connected to the brand, and focused on increasing meaningful engagement and bookings, rather than simply chasing followers without real growth.

15/05/2026

Branding a stay is about shaping how a place feels before someone even arrives.

Auks Farm is a family-run farmstay tucked away in the quiet, offbeat region of Soreng, Darjeeling, surrounded by a peaceful countryside setting. Still largely undiscovered, it is a place best suited for nature lovers, slow travellers, and those seeking a moment of stillness away from the noise of cities and demanding routines.

Built around sustainable living, the farmstay grows much of what it serves, offering guests fresh, seasonal food sourced directly from the land itself.

Personally, this is the kind of place and way of living we feel deeply drawn to — rooted in nature, slower rhythms, and simple, meaningful experiences. Perhaps that is also why we hope to continue working with brands that value care, intention, and a strong connection to nature.

Our engagement with the brand spans an ongoing journey of shaping perception — from narrative and visual language to digital presence and hospitality-led storytelling.

01.07.2025 — Present

24/04/2026

Not just a menu.
A way in.

From table to interface,
the experience continues—quietly.

Scan.
Navigate.
Discover.

Every detail considered.
Even the ones that don’t ask for attention.

Client : Art Café (Kalimpong), Art Café (Lake Market, Kolkata), Cafe Mueller by Art Café (Park Street)

03/04/2026

Thrilled to unveil our collaboration with Art Cafe.

A digital extension shaped through storytelling, guided by principles, and defined by a consistent visual language.

Access to the menu remains intentionally tied to the physical space—available through a QR code at the table, keeping the experience rooted in the act of visiting.

An approach that preserves character while extending it into a clear, considered digital format.

02/04/2026

A structured approach to building presence across platforms.

From visual consistency to caption systems, the focus was on creating a language that feels recognisable over time—not just post to post.

For Art Cafe, this translated into a balance between atmosphere and clarity—where each piece contributes to a larger, cohesive identity.

Address

Siliguri
734001

Telephone

+919932202001

Website

facebook.com

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