Sachin Sharma

21/11/2014

You can use your Conversion Data in Keyword Planner to see how bid changes might affect Mobile and Desktop performance across multiple conversion metrics. via Google AdWords.

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account's historical conversion

12/02/2014

After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link building when y...

12/02/2014

Google’s latest deal with comScore will give the current leader in display advertising a bigger hook for luring the brand advertising budgets it’s been going after. The comScore partnership will give brands the ability to measure their desktop display and video campaigns in real time using the reach...

12/02/2014

If you haven't already, you should start thinking about how to generate business even if you have no search engine presence. This post has tips to prevent penalties and algorithmic demotions as well as a strategic plan to have in case you lose the organic presence of your website.

05/12/2013

Facebook announced changes to its News Feed algorithm that give favorable placement to high-quality content including links to articles -- especially for mobile users. Additional changes include story bumping for posts with comments and an "additional art

05/12/2013

Google’s head of search spam, Matt Cutts, posted a video today on the topic of “stitching content.” Stitching content is the practice of taking snippets of content from other websites and pasting them on your own site, with citations. Matt Cutts basically said it is not a good technique that will le...

05/12/2013

Pierre Far, Google Webmaster Trends Analyst, announced a new feature within Google Webmaster Tools that shows webmasters crawl errors specific to smartphone devices. The issue is: it is often hard for webmasters to detect and thus fix errors that happen on smartphone devices. Google decided to add a...

05/12/2013

When it comes to marketing for small businesses, PPC is among the most leveraged and most profitable marketing channels out there. With smart PPC insights and some time spent on ongoing optimization, PPC can drive a ton of valuable leads and sales! Unfortunately, that’s also the challenge. With so m...

05/12/2013

After NORAD announced last week it would be joining forces once again with Bing to track Santa’s whereabouts during the holiday season, NORAD Tracks Santa went live on Dec. 1. Google followed suit today by announcing the return of its own Google Santa Tracker. There’s still no comment from Santa’s c...

04/12/2012

http://www.seroundtable.com/9-years-old-16022.html

Today would be the official 9th birthday of the Search Engine Roundtable. That means I've been writing about search, SEO, the industry and related topics for 9 years - which is about 28% of my life writing about search...

30/10/2012

http://www.seomoz.org/ugc/the-king-and-his-court-content-relevancy-and-relationships-in-postpenguin-link-building

For many years, content was treated by SEO professionals with anything but regal regard. Often relegated to subordinate duties – or banished altogether – in favor of aggressive link building strategies, King Content’s ascendency to the crown was delayed.

30/10/2012

http://www.seomoz.org/ugc/long-tail-keyword-research-for-the-broke-unpopular

Here are few of my favorite places to look for long tail keywords if your company is not getting the traffic, or is getting the dreaded (not provided) from Google.