Web Promoter India

15/08/2014

Very Happy Independence Day

02/07/2014

We are available now on
http://webpromoterindia.in/

08/06/2014

Happy Birthday of Aryabhata who invented zero ( 0 )
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Aryabhata or Aryabhata I was the first in the line of great mathematician-astronomers from the classical age of Indian mathematics and Indian astronomy. His works include the Āryabhaṭīya and the Arya-siddhanta.

04/06/2014

Site Name in the Title or Not?
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Gruber also offers suggestions on what he views as the only sensible formula for creating page titles. These are to show:
• Name Of Site –Headline
• Headline — Name Of Site
I’ll provide an simpler formula:
• Show what you think is important to your potential reader
Do you think that your readers need to know the name of your site on each and every page? I don’t. Not for my site. That’s why we don’t put Search Engine Land into the title of all of our articles.
For example, here’s a search on Google for pages from Search Engine Land about SEO. Most of these are articles, features and columns that we’ve written. None of those types of pages carry our site name in the title tag:

Search Engine Land has what I believe to be a good brand in the search marketing space. I suppose putting our name in the title of each article might further resonate with those who do a search at Google and know our brand. However, I also know that people will also look at the entire listing, and the name of our site is included in our URL.
More important, I expect many people who search for the content we provide do NOT know our brand. They’re new to search marketing, and I think a short, focused title will be more likely to attract them to visit. So, in our case, we leave off our site name.
That’s not in every case. For example, we have a number of guides about popular search topics. In those cases, we deliberately want our brand to be known, so we include that in the page title:

In the last listing, “NYTimes.com” is in the title. It just doesn’t show, because it’s at the end, and the title gets cut off.

31/05/2014

When Google Ignores Your Title Tag
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In some relatively rare cases, Google will make use of the Open Directory’s headline for a page. Similarly, if a page lacks a title tag, Google may create a listing title by looking at common text used to link to that page. Additionally, Google sometimes decides to craft a listing’s title by combining text from a title tag, text from links, text from the page, the domain name or other methods that it decides is best.
As a site owner, I hate this. I want Google to use whatever page title I give it. Google argues back that it has to be creative, especially in cases where people have failed to provide titles. I’ve argued in the past that as a solution, Google should provide site owners with some type of “yes, I’m really really sure” meta tag to declare that they absolutely want their pages titles to be used. I’ve not won that argument. But, at least, Google will obey the NOODP meta tag and not use Open Directory titles, if you object to that.

30/05/2014

Title Tags As Displayed By Search Engines
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Search engines make use of title tags in two ways: for display purposes and for ranking purposes. In John Gruber’s article today, Title Junk, he gets upset about title tags that produce a bad display or readability situation. He’s correct, on some fronts. He also suggests that title tags play no role in ranking. He’s dead wrong, in that regard.
Let’s talk about display first. Below is a search on Google for seo advice: You can see my article listed. The headline of the listing matches the page’s HTML title tag. In most cases, the listing will do this. Not always.

30/05/2014

Title Tags For Bookmarking
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When you bookmark or make a page a favorite in your browser, the title of the page will be suggested as name of the bookmark (generally, you can edit the page name before saving). Here are the two articles I’ve mentioned above, as bookmarked in Firefox:

The title tag will often be suggested as the text used to record a page with social sharing sites, such as Delicious:

29/05/2014

https://www.facebook.com/WebPromoterIndia786

29/05/2014

Title Tags Versus Headlines
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The HTML title tag is often used by many blogging systems and other content management software as the main headline for a web page. Again, here’s that page I used as an example:
You can see how the HTML title tag is also being used as the main headline on the page.
This is common, but it is not required. For example, here’s a recent New York Times article that attracted much attention about a merchant who believed that being mean to customers was helping him rank better on Google:
Notice how the title tag, which is used at the top of the browser window, is different from the main text on the page.

29/05/2014

How Is An HTML Title Tag Used?

Every page can have an HTML title tag, but how that tag is used can vary. Most browsers will show the title in the reverse bar at the top of the browser window. Below, I’ve showed how that “Some SEO Advice For Bill Gates” article that I mentioned appears in Internet Explorer, Safari and Firefox:

Chrome is also shown in the illustration above. Rather than use the title in the reverse bar, Chrome uses it at the top of the “tab” for each page it displays. The others also do this in addition to using the title at the top of the browser window overall.

21/05/2014

15/05/2014

Robots file use for your website
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You need a robots.txt file only if your site includes content that you don't want search engines to index. If you want search engines to index everything in your site, you don't need a robots.txt file (not even an empty one).

While Google won't crawl or index the content of pages blocked by robots.txt, we may still index the URLs if we find them on other pages on the web. As a result, the URL of the page and, potentially, other publicly available information such as anchor text in links to the site

File Should Contain robots.txt
User-agent: *
Disallow:
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk/
Disallow: /private/
User-agent: *
Crawl-delay: 30