20/06/2024
Ratan Tata's Bold Vision: The Rise and Fall of the Tata Nano| कहानी जो आपकी आँखें नम कर दे।
दुनिया की सबसे सस्ती कार क्यों फेल हो गई? क्या प्रोडक्ट तय करने से पहले उसकी मार्केटिंग तय करना ज़रूरी होता है? जानिए इस शो में कि रतन टाटा का एक अनोखा सपना कैसे एक गलत बिजनेस रणनीति के चलते फेल हो गया। सुनिए अभी "टाटा नैनो: सफलता से असफलता की कहानी।
The Tata Nano is a city car/microcar manufactured and marketed by Indian automaker Tata Motors from 2008 to 2018, primarily in India, as an inexpensive rear-engine hatchback for motorcycle and scooter drivers, with a launch price of ₹100,000 (US$2,500) on 10 January 2008.
Tata Motors projected production figures of 250,000 annually at launch. This was not achieved due to various factors, including delays during the factory relocation from Singur to Sanand, early instances of the Nano catching fire, and the perception that the Nano was unsafe and lacked quality due to aggressive cost-cutting. Actual sales reached 7,591 for the model year 2016-2017. The project lost money, as confirmed by former Tata Sons chairman Cyrus Mistry and Tata Motors management.
In 2017, Tata Motors said manufacturing would continue due to the company's emotional commitment to the project. Production was eventually halted in May 2018. The Sanand Plant subsequently manufactured other hatchbacks, including the Tiago and Tigor.
Very good consolidation on Tata Nano design, Manufacturing, distribution strategy, etc., Also contains supplier information for various components/subsystems in the vehicle. Also narrated the evolution of the Car and its technology discussions.
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दुनिया की सबसे सस्ती कार क्यों फेल हो गई? क्या प्रोडक्ट तय करने से पहले उसकी मार्केटिंग तय करना ज़रूरी होता है? जानि...
