Sudip Ghosh

12/04/2022

The five keys to better car ads - By Google Thinktank

It makes sense that the auto market is so competitive. Our vehicles often say a lot about who we are, what we value, and what we do. When people are shopping for cars, they have a number of boxes to check. And auto brands must take them all into consideration. Advertising is a primary tool for automakers to accomplish that.

Producing an ad that resonates with viewers, however, can be a challenge. To find out what makes auto ads effective, Google Team analyzed thousands of them on YouTube. Based on our analysis, we determined there were five creative strategies that set the most successful ads apart.

1. Start high, start fast: When it comes to the first few seconds of an auto ad, put the pedal to the metal. Opt for dropping viewers right into the action to hook their attention and get buy-in.

2. Put people in the center of your ad: Specs are important, but showing people experiencing the benefits of the car helps build an emotional connection with your brand.

3. Audio drives attention: Engines revving, brakes squealing, and tires hitting the ground evoke the visceral exhilaration of driving. Remember, 95% of YouTube ads are played with the sound on, so use it to your advantage.

4. Every spot is a feature spot: Choose the one thing you want to emphasize. Too much information leads to overload. Have a lot to say? Consider experimenting by dividing your multi-feature spot into several shorter, single-feature ads.

5. Build for mobile: More than 70% of YouTube watch time happens on mobile devices globally, so making your ad viewable on a 5-inch screen is a minimum requirement. Think bright colors, tight framing, and large-font supers.

Use these five data-backed creative strategies as a starting point for your next auto ad. Each one leaves room to differentiate your brand. And don’t skimp on experimenting with different iterations of an ad to confirm what drives audience engagement.



Maruti Suzuki Arena Hundai Mahindra Automotive Tata Motors TOYOTA

11/04/2022

Growth & Failure of "Digital Business" is directly proportionate with "Web Analytics" and it's too complex for any beginner until they experience it in real-time.

As crazy as it sounds, this image explains everything you need to know about digital analytics...
So, what does this image show?

The most common answer is usually, a rabbit, or a duck.

Yet very few of us realize that, in reality, the image is an illusion of our interpretation.

Now, this is where digital analytics comes in...

You're aware that to improve marketing performance, you need to make data-driven decisions...

Yet your interpretation of the data, like the rabbit-duck image, is what shapes the decisions you make and you need to be sure that your interpretation is the right one.

11/04/2022

15-day tech startup launch plan:

- Domain on GoDaddy - 5 minutes
- Logo ideas on Dribbble - 5 minutes
- Brand assets on Figma - 40 minutes
- Website template design on Wix.com - 2 hours
- Webpage on Webflow - 2 hours
- Website to backend workflow on Zapier and Notion - 2 hours
- Early user testimonial videos on Testimonial - 30 minutes
- Early app-building on FlutterFlow - 7 days
- Step by step instructions on using an app on UserGuiding - 2 hours
- Payment collection on Stripe or Bolt - 2 hours
- App distribution on ProductHunt - 5 hours
- Newsletter plan on Substack- 7 days
- SEO on Ahrefs - 5 hours
- Landing page chatbot on Landbot - 1 hour
- CRM on HubSpot - 1 hour

We are done.

The plan is simple.

1. Build a landing page with reusable assets
2. Get featured on major sites
3. Newsletter + SEO + chatbot to get customers in
4. Backend management system to manage inbound customers

5 years ago, it took 3-6 months to launch a new web and mobile app with customers.

Today, it takes 2 weeks and some money.

It takes a bit more time if you stick to free tools - then it is 1 month.

Nothing is a resource problem.

It is a resourcefulness problem.

Any steps and names I missed?
Let me know in the comments.

04/04/2022

Latest top 8 news from the digital world!

1. Instagram's Testing a New, Full-Screen Main Feed

2. Watchbait video title and description crackdown announces Meta

3. Pinterest Expands Creator Fund for Underrepresented Creators

4. Instagram now has new prompts to raise support for charities

5. Twitter's Professional Accounts Now Open to All

6. A new LinkedIn tool maps educational paths for career opportunities named "Career Pathfinder"

7. YouTube Tests New Emoji Reactions for Moments in Video Clips, Updates Community Polls

8. Google releases Retail Search tool to improve shopper discovery

31/03/2022

Top Challenges for Marketers in 2022

Oracle’s survey revealed the top marketing challenges for respondents right now:

1. Maximizing performance across channels – 38%

2. Ability to change/adapt to circumstances as they arise – 36%

3. Delivering exceptional customer experiences – 35%

4. Aligning marketing and sales efforts – 32%

5. Segmenting and targeting audiences – 32%

6. Ability to scale programs, content, personalization – 31%

7. Proving marketing attribution and ROI – 31%

29/03/2022

If you are really serious about getting the SEO budget you think you deserve then read this very carefully…

First, forget about all the following BS spewed out by the SEOs who came before you and who may have corrupted your thinking:

>> SEO is a long term game.

>> Companies want instant gratification and therefore they underinvest in SEO.

>> If you want sales and ROI then buy ads. If you want traffic, branding and opportunities then hire a SEO.

>> SEO is not an ad.

>> SEO has no control over sales and cannot guarantee ROI.

These are all faulty reasonings, made up stories that would not help you in getting the budget you think you deserve.

It is true that SEO is a long term game but this fact won’t help you get a buy-in. If anything, stating such a fact over and over again is detrimental to get a buy-in.

What you are unconsciously communicating to decision makers is that you don't expect any results. If they come then it’s great. Otherwise SEO is a long term game and you may need to wait indefinitely.

SEO is a form of paid advertising and you should start treating it like that.

Companies spend money where they can see clear ROI. It is your job as a SEO to demonstrate that ROI. Show both anticipated and actual ROI.

These ROI calculations don’t need to be 100% accurate. But at least make some efforts to demonstrate that you are worthy of investment.

Majority of SEOs do not understand this but businesses don’t measure ROI in terms of number of backlinks built, rankings, keywords, articles published, technical SEO, international SEO…

They want to know if they are spending X what they are getting in return in monetary terms.

a) Instead of reporting on rankings and keywords, report on direct and assisted sales from organic search traffic.

b) Report on the volume and value of non-transactional goals (like newsletter signups, leads) attributed to organic search traffic.

c) Report on increase in organic search traffic overtime.

d) Do traffic and sales projections for organic search traffic. Again they don’t need to be 100% accurate.

I hear this objection all the time, it is very hard to demonstrate ROI or do traffic and sales projections for SEO. Well, it is not hard for everyone. It is just you.

The ROI of SEO can be infinity but if you can’t demonstrate it then it is zero and no budget for you.

Forget about all the baseless limitations set by the SEOs who came before you, that you have no control over website, sales and ROI and that you are basically helpless.

The paid ads professionals face similar challenges and they are still responsible for Sales and ROI. And unlike SEOs they don’t even get the time advantage. If they couldn’t produce results within a few weeks they get fired.

As long as SEOs shy away from showing traffic and sales projections and reporting ROI, they are never going to get the budget they deserve.

29/03/2022

How to stop a competitor leeching off your brand name !!!

25/03/2022

The ever-increasing restrictions by web browsers in the name of data privacy could put many small businesses out of business. The more server events you track, the more you pay. The privilege many small businesses may not be able to afford. They won't be able to advertise profitably and in the end, the e-commerce space will be ruled only by the likes of Amazon.

Don't take my word for it. Just wait and watch.

22/03/2022

Dear Startups,

It's easy to find a product-market fit if you can manage the following.

15/02/2022

How building a community helps entrepreneur to build a brand

Online communities are massively underrated. While we—the marketers—are busy debating why LinkedIn is better than Facebook, customers are leveraging online... 13 comments on LinkedIn