Swiss Military Worldwide

Swiss Military Worldwide Swiss Military, a global leader in Innovative Lifestyle Products is Now available in India! Mr. The brand grew with Mr. Jean-Luc Bögli, son of Mr.

The story of Swiss Military began around 30 years ago with an ambitious aim - "With a clear vision, an explicit positioning and affordable premium products, we will become the fastest growing brand across various product segments from Europe". It was from the very outset that the Swiss Military brand bouquet had the obligation to meet these high requirements and to adhere to its deep roots and val

ues at all times. Ever since, we have strived hard to upkeep the tradition alive with a wide range of expanding product categories so that the company emerged from a small one-man trading business to one of the fastest growing global brands in the premium lifestyle segment today. Jacques Boegli of Moutier, Switzerland started making Swiss Made watches under the brand 'Swiss Military' in the year 1984. Jacques Bögli an enthusiast of diverse outdoor activities himself, after he launched his first clothing line in the ever-growing range. It is at that juncture that Mr. Ashok Sawhney took over as C.E.O of the brand Swiss Military Worldwide. At the very onset, Mr. Sawhney saw a window of opportunity in the market due to dearth of affordable and good quality products and expanded the product range then by introducing Swiss Military Watches, Writing Instruments and Garments in Switzerland. His keen eye for detailing and design saw an immediate acceptance of the product lines in the Swiss market at the time. Gradually both the scale and scope of operations grew rapidly owing to the exclusive brand positioning that Swiss Military has attained over the years. The scope of the brand was expanded by rapidly adding new countries and new product lines to the portfolio. Today, Swiss Military is a brand that is widely patronised by those who attach great importance to excellent quality and ex*****on as well as to a unique and trendy outfit.

30/05/2026

Ever felt like a new person after a trip?​
(Swiss Military, relatable moments, shared experiences, travel lifestyle)

29/05/2026

Inspired for the next weekend?
(Swiss Military, travel partner, travel gear, travel essentials)

28/05/2026

May blessings and prosperity find their way to you, this .
(Swiss Military, travel gear, luggage, travel vibes, premium lifestyle)

Who came to your mind? Tag them below.  (Swiss Military, travel companion, premium suitcases, travel essentials)        ...
26/05/2026

Who came to your mind? Tag them below.
(Swiss Military, travel companion, premium suitcases, travel essentials)

Different travel goals, same love for Swiss Military travel gear.​(Swiss Military, travel companion, premium suitcases, ...
25/05/2026

Different travel goals, same love for Swiss Military travel gear.​
(Swiss Military, travel companion, premium suitcases, travel essentials)

23/05/2026

Oh! The tea your luggage would spill if they could speak!​
(Swiss Military, premium suitcases, travel essentials, travel comfort)

Here are a few packing tips to make your trip to India’s fascinating French settlement easy-breezy.​(Swiss Military, tra...
21/05/2026

Here are a few packing tips to make your trip to India’s fascinating French settlement easy-breezy.​
(Swiss Military, travel partner, premium luggage, dependable travel gear, travel essentials)

Turn on your party mode wherever you go.(Swiss Military, relatable moments, travel lifestyle, travel essentials)        ...
20/05/2026

Turn on your party mode wherever you go.
(Swiss Military, relatable moments, travel lifestyle, travel essentials)

Sometimes it’s best to go with your heart’s flow.  ​(Swiss Military, travel companion, premium suitcases, travel essenti...
19/05/2026

Sometimes it’s best to go with your heart’s flow. ​
(Swiss Military, travel companion, premium suitcases, travel essentials, summer)

18/05/2026

It's funny how escaping the everyday can lead you to yourself.​
(Swiss Military, relatable moments, shared experiences, travel lifestyle, travel essentials)

Address

JMD Megapolis, 621/624, Sohna Road, Sector 48
Gurugram
122001

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm

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