12/09/2023
शामली। ये जब्र भी देखा है तारीख की नजरों ने,
लम्हों ने खता की थी सदियों ने सजा पाई।
This poet did not know that this couplet could be applied everywhere.
A section of society chose to follow two children norm few decades ago. It has led to extraordinary results and we can observe interesting changes happening in the society. Families with fewer kids had more money to spend on their education. It led to prosperity and huge migration of youth and settlement in metros. It has also created a section of society which is 50+, lives alone and spends playing candycrush, watching youtube videos and connecting with family members on whatsapp video calls.
Every new section created in the society creates huge problems to be solved where we as entrepreneurs join in.
It is our job to solve problems for which society compensates us handsomely.
Based on the above observation, we started building our product Laathi. It took us a lot of observation, discussions and reading to finalise some micro problems which when clubbed together, bother the above section.
Last week Nikhil Kamath who is a well known market leader and a successful entrepreneur, told something on similar lines which matched our vibes. We take it as validation of our idea which germinated while struggling with our own parents who belong to the same section of the society.
Sajith Pai had also figured out this new opening as most startups had started to recycle similar ideas.
This section of society is growing exponentially who is wealthy enough but with limited options to make use of that wealth. Hundreds of new startups can join in to serve this section and be successful entrepreneurs.