13/04/2018
🙌I found a resource with the best custom audiences to use in your Facebook ad.
( They are the best from my point of view at least, but I still want to share )
The original source has 12 audiences, these are the ones that I like the most😍, If you want the whole resource, I'll send you the link, but I couldn't copy everything.
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⚡ #1 Killer Audience - Retargeting the people who visited your "Cart" page or your "Add To Cart" page but didn't purchase, did not get on the "Thank You" page.
Why does this work so well? Because you are showing ads to people who already showed interest in your product but they might have a question, an objection or they were just not ready to buy yet.
Moreover, you can tweak this audience however you want and use different pages to tailor it to your business.
⚡ #2 Killer Audience: Retargeting the people who have seen 25% or 50% of one of your videos. Video views being the cheapest form of ad on Facebook, this retargeting audience it's extremely powerful. You can literally use this one even on new pages, just create a video views ad and you'll have a good audience in less than 2 days.
The awesome part is that Facebook lets you select one or more videos so you can create an audience for each video that you have.
⚡ #3 Killer Audience: Retarget people that have clicked a call-to-action button on your page or on one of your ads.
Instead, of using a simple audience from everyone that engaged with the page, I like to use this one because these people showed real intent by clicking that call-to-action button, and in my opinion a person that clicked one of those buttons it's almost always more qualified than a person that only liked or commented on one of my ads.
⚡ #4 Lookalike Audience #1: Lookalike on Pixel Event - Add To Cart or Purchase
These people are really targeted and are the people you want on your website so just let Facebook do the work for you. A little tip: You'll never beat AI, so let it work for you
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👉These are the ones that I like the most😍, If you want the whole resource, I'll send you the link, but I couldn't copy everything because it is not my work!
Thank you and I hope this is useful to you!👌