Glow Up Marketing (2026)

02/10/2026

I sat in a room with one of the world’s biggest digital marketers and here are four things that salon and clinic owners need to understand about paid ads. 👀 👇🏼

These four points immediately made me think about what we see every day working with salons, skin, laser & aesthetic clinics.

🎥 Creative volume matters.
One before-and-after ad running for months isn’t an advertising strategy.

Your audience needs different hooks, different angles, different messages and different reasons to stop scrolling.

🤳 Authentic can outperform polished.
Not every ad needs a videographer, perfect lighting and a highly produced edit.

The ads that are writing and producing the best results in the eco system right now are raw and authentic. Don’t be afraid to pick up the phone and speaking directly to the exact concern your ideal client has is what builds the most connection.

🤍 Trust matters more than ever.
Your potential clients have seen hundreds of clinics telling them they’re “the best”, “award-winning” or have “the latest technology.”

Your ads need to do more than promote a treatment.

They need to build belief, demonstrate expertise and make someone feel confident choosing YOU.

🏎️ Paid ads can completely change the speed at which you grow.

Organic social media, referrals and word of mouth absolutely have their place.

But if your growth depends entirely on people finding you, recommending you or happening to see your content…

how predictable is your client acquisition really?

Paid ads allow you to intentionally put your clinic in front of more of the RIGHT potential clients, and continually test, learn and optimise what makes them take action. 📈

But that brings us to the next question…

What ads should you actually be running? 🧐

I’ve put together a FREE guide breaking down the 5 types of paid ad campaigns that every skin, laser & aesthetic clinic should be running if they want more consistent enquiries and bookings.

👇 Comment “ADS” and I’ll send it to you.

21/09/2026

Have EMFACE in your clinic but feel like it should be generating a lot more bookings? 👀

This is what happened when we stopped simply advertising the treatment and started marketing the problems the ideal client actually wanted solved.

For this EMFACE campaign, we focused predominantly on two concerns:
✨ Eyes
✨ Double chin

Because your ideal client isn’t necessarily scrolling Instagram thinking:
“I need EMFACE.”

She’s thinking:
“I want to do something about my eyes.”
“I hate how my double chin looks in photos.”
“I want to look fresher without looking overdone.”

And that distinction matters.

So we built the campaign around her concerns, her language and the outcome she was actually looking for.

And in just 30 days:
📈 51 EMFACE enquiries generated
📅 34% converted into consultations/bookings
🙋‍♀️ 17 new consultations/bookings

But let’s look at what those numbers could actually mean commercially... 💰

The two-area treatment promoted was €495, with a recommended course of four, giving a potential course value of:
€1,980 per client.
Those 17 converted enquiries therefore represented up to:
💰 €33,660 in potential course value.
And across all 51 enquiries?
€100,980 in total potential course value generated. 🤯

Now, not every enquiry will convert and not every client will purchase a full course.
But this is exactly why we don’t obsess over getting the cheapest lead possible.

❌ Cheap leads aren’t the goal.

📈 Profitable client acquisition is.

At Glow Up Marketing, we don’t just switch on an ad and hope for bookings.
We look at:
🎯 Your ideal client
💭 Their concerns
✍️ The messaging
🎥 The creative
📲 The campaign structure
💬 The follow-up
📅 And ultimately, the booking

It’s all part of our Scroll to Booking™ Method:
Scroll → Trust → Conversation → Follow-Up → Booking.

Because great treatments don’t sell themselves.
Great marketing gets bums on seats. ✨

Have EMFACE in your clinic and want to know how we’d market it?

📩 DM me “EMFACE” and let’s look at what’s possible for your clinic.

14/09/2026

Salon & Clinic Owners 👇

Your reception team can’t chase every Meta lead… but AI can. 🤖📲

Join our FREE live masterclass and discover how AI can help you respond faster, automate follow-up and convert more enquiries into bookings, without adding more work to your team.

“PAID LEADS, TO PAYING CLIENTS” 📲

Learn how smart salons & clinics are using AI to convert more Meta leads into bookings, automatically.

We’ll cover:
⚡ How to respond to leads faster  📲 How to automate your follow-up  💬 How to nurture leads until they’re ready to book  🔄 How to re-engage old leads & existing data  💰 How to convert more enquiries into paying clients

Hosted by Alanna Lydon, Founder of Glow Up Marketing, with Brendan Molloy, Founder of South William Clinic & Co-Founder of Embellics AI.

📅 Wednesday 16th September  ⏰ 7:30pm  🎟️ FREE
💌 Comment “MASTERCLASS” to sign up

08/09/2026

You paid for the lead… but did they ever actually book? 👀

We hear it all the time:
😩 “My Meta leads aren’t converting.”
🥶 “The leads are going cold.”
⏰ “My reception team doesn’t have time to keep chasing them.”

But what if the problem isn’t always the lead? 🤔

What if it’s what happens AFTER they enquire?

Your team is busy. 💨 They’re:
📞 Answering phones
💬 Managing WhatsApp & messages
👩‍💻 Looking after clients
📅 Managing the diary
❌ Handling cancellations
📲 AND trying to respond to every new Meta lead...

Then a new enquiry comes in. 👀
⏳ They don’t get an immediate response.
📲 Follow-up gets delayed.
1️⃣ They’re contacted once.
🥶 They go cold.
💸 And you’ve already paid for that enquiry.

Sound familiar?

That’s exactly why we’ve created our brand-new FREE live masterclass:

✨ PAID LEADS TO PAYING CLIENTS ✨

Join Alanna Lydon, Founder of Glow Up Marketing, and Brendan Molloy, Founder of South William Clinic & Co-Founder of Embellics AI, as we show you how smart salons and clinics are using AI to:

→ Turn more Meta leads into bookings
→ Respond and follow up faster
→ Nurture leads automatically
→ Re-engage enquiries that go quiet
→ Take pressure off busy reception teams
→ Make the leads and client data you already have work harder

➕ Plus, Brendan will be taking us behind the scenes of how AI is being used in South William Clinic, and clinics across Ireland.

JOIN US ON OUR LIVE MASTERCLASS: “PAID LEADS, TO PAID CLIENTS”

📅 Wednesday 16th September
⏰ 7:30pm (Dublin/London)
💻 Live online + FREE to attend

💬 Comment “MASTERCLASS” below and we’ll send you the link to save your seat. 👇

31/08/2026

DM the word “AUDIT” so I can help you get fully booked and attract more clients 💰🧲

OUR CLIENT RESULTS 📈

€311.70 in ad spend → €11,730 in laser hair removal course sales in just 30 days.

But we’re not interested in generating leads for the sake of generating leads.

We focus on what actually grows your clinic: turning the right people into paying clients.

That means looking beyond the ad itself and building the entire journey from scroll → enquiry → follow-up → booking.

That’s our Scroll to Booking™ Method.

If you own a skin, laser or aesthetic clinic and want more consistent bookings and revenue from your marketing, DM the word “AUDIT” so I can help you get fully booked and attract more clients 💌

16/08/2026

Comment “AUDIT” to understand why your ads aren’t working, and how to make them generate new clients daily! ⬇️

“We tried Meta Ads. They didn’t work.”

I hear some version of this ALL the time.

But when we actually look underneath the bonnet, there’s normally much more to the story.

🫣 The clinic boosted a few posts.
😭 The Pixel wasn’t set up correctly.
🤯 There was no retargeting.
😬 The offer wasn’t strong enough.
🤢The creative looked like everybody else’s.

A lead was called once and written off when they didn’t answer.

Or leads were generated but there was absolutely no nurture or follow-up system afterwards.

And that’s why I’m so passionate about changing how salon and clinic owners think about paid advertising.
The ad is only one part of the journey.

Someone has to discover you, stop scrolling, trust you, enquire, be followed up and ultimately decide that your clinic is where they want to spend their money.

That’s why at Glow Up Marketing, we don’t look at ads in isolation.

We look at the entire journey from scroll → enquiry → booking.

If you’re currently running Meta Ads and wondering whether they could be working harder for your clinic, comment “AUDIT” and we’ll review your current setup.

15/08/2026

I see you…. 👀 Send this to yourself as a reminder for when you need some motivation 🤍✨

11/08/2026

8 MONTHS. A WEDDING. AN INTERNATIONAL MOVE. A CHANGE OF PLANS. AND A VERY DIFFERENT CHAPTER THAN THE ONE I THOUGHT I WAS WALKING INTO. 🤍

I realised recently that I’ve been very quiet on here.

Not because there hasn’t been anything happening behind the scenes...
Quite the opposite. 😅

The last eight months have probably been some of the busiest, most exciting, stressful and unpredictable months of my life personally and in business.

At one point, we were moving to Dubai, after Anthony got an amazing job offer, but the work has different plans, that we had to put on hold for now.✈️

Then the war changed things and, like so many plans in life, what we thought the next few months would look like suddenly looked very different.

And somewhere amongst making decisions about countries, packing up our life in Australia and planning an international relocation...

I was also planning a wedding from the other side of the world. 😂💍

If you’ve ever planned a wedding, you’ll know that’s enough of a full-time job on its own.

Doing it while living abroad, running a marketing agency, managing clients across different time zones and preparing to move countries was... an experience. 😂

But in May, I got to marry my best friend surrounded by the people we love most. 🤍

And that includes a new chapter for Glow Up Marketing too. ✨

Even while I’ve been quieter on my own social media, there has been SO much happening behind the scenes in the agency.

We’ve been working with incredible clinic owners, building new websites, launching campaigns, creating new strategies, growing the team and getting much clearer about where I want Glow Up Marketing to go next.

And strangely, stepping away from constantly feeling like I needed to post gave me space to think about what I actually want to share on here.

I don’t want this page to only be marketing tips.

I want to show you more of what actually happens behind the scenes of building an agency.

The wins. The ideas. The client campaigns. The things that don’t go to plan. The lessons. The decisions. And probably a little bit more of the chaos too. 😂☕️💻

There are also some VERY exciting things happening over the next few months

07/08/2026

I was speaking to a clinic owner this week who told me:

"I've tried Facebook and Instagram ads before. They didn't work."

After a few more questions, I discovered she'd simply boosted an Instagram post, and I immediately understood why her “Paid Ads” didnt work….

The problem isn't that Facebook and Instagram ads don't work.

The problem is that most salon and clinic owners have never actually been shown how a strategic paid ads campaign should be built.

Boosting a post is not the same as running a paid ads strategy.

In fact, it's one of the quickest ways to waste your marketing budget because there's no real strategy behind it.

A successful paid ads campaign requires the right offer, the right messaging, the right audience, the right follow-up process and a clear customer journey from enquiry to booking.

Most importantly, it requires proper set-up and NOT boosting a post!!

Not creating one ad, running it for a few days and hoping for the best.

If you've boosted posts before and felt disappointed with the results, don't write off paid ads.

You may simply not have been running paid ads at all, only boosting a post, which is not the same thing.

DM “ADS” and I'll show you the exact strategies we're using to help salons and clinics generate 15-30 new bookings every month.

Glow Up Marketing

02/10/2026

21/09/2026

14/09/2026

08/09/2026

31/08/2026

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