Applejack Marketing

13/10/2026

Paid advertising can be an effective way to reach new customers, generate enquiries and support sales.

But it can also become expensive very quickly if campaigns are launched without a clear objective or enough thought behind them.

Read more...

Spend Smarter and Get Better Results with Google Ads & Facebook Ads. Paid advertising can be an effective way to reach new customers, generate enquiries and support sales. But it can also become expensive very quickly if campaigns are launched without a clear objective or enough thought behind

09/09/2026

Social media can be a valuable marketing tool, but it can also become overwhelming very quickly. You need to create a sustainable approach that keeps your business visible without allowing social media to take over your working day. Read more...

Social Media Without Burnout: How to Stay Visible Without Doing Everything! Social media can be a valuable marketing tool, but it can also become overwhelming very quickly. There is always another platform to consider, another trend to follow and another piece of content you feel you should be

27/08/2026

Every Business Is Different, But Good Marketing Follows the Same Principles. Here are six principles to provide a strong foundation for marketing .

Every Business Is Different, But Good Marketing Follows the Same Principles. No two businesses are exactly the same. A local service business will market itself differently to a large company. A retailer will use different channels to a professional services firm. An established business will also h...

25/08/2026

Our latest website was created for St.Ultan's Rathcore Church - heritage centre, event space, music venue, environmental education space and welcoming community place.

This former place of worship is being brought back to life by a team of enthusiastic locals. They have already hosted some very successful events and more will follow. Thanks to the committee for choosing Applejack Marketing to create their new website, it was a pleasure working with you.

https://stultansrathcorechurch.ie/

14/08/2026

AI has quickly become a useful tool for creating marketing content. It can help with ideas, first drafts, social media posts, emails and blogs, often saving alot of time.

But there is a risk - could we be in danger of loosing the 'Real' Brand Voice of our business?

How to Use AI for Content Without Losing the Human Touch! AI has quickly become a useful tool for creating marketing content. It can help with ideas, first drafts, social media posts, emails and blogs, often saving alot of time. But there is a risk. If businesses rely too

09/06/2026

Instagram is still one of the most valuable social media channels for businesses, but the way to get results has changed.

It is no longer enough to post attractive images, add a few hashtags and hope the algorithm does the rest. You need a more strategic approach, focused on visibility, trust, engagement and conversion.

Instagram Strategy for Businesses:What Matters Now and What to Stop Wasting Time On! This month I have delivered yet another training session on Instagram. The group were mixed, a blend of those new to Instagram and those who have been using it

04/06/2026

Another new website created and launched this week! Many thanks to Deirdre and the team at Firhouse Community & Leisure Centre, and to Tom and the team at South Dublin County Partnership. You have all been a dream to work with.

This is an amazing facility for the community of Firhouse and I'm glad they now have a website that showcases their amazing work. We wish them continued success.

https://firhousecommunityandleisure.com/

27/05/2026

Before you post, promote, or pay for ads… pause and ask yourself one important question - Do you really know who you’re talking to?

Understanding your customer is the foundation of effective marketing. The clearer you are on your audience, the easier it becomes to create content, offers, and messages that truly connect.

Before You Market, Know Who You’re Talking To: A Startup Guide to Understanding Your Customer. Why Knowing Your Customer Comes First One of the biggest mistakes new startups make is jumping straight into marketing before they truly understand who they are trying to reach. It is tempting to start

22/05/2026

For the past five years, Applejack Marketing have had the privilege of being part of the team behind the All-Island Bioeconomy Summit. This year’s event took place on 19th of May at the Johnstown House Hotel.

It’s always a pleasure to work with Percy Foster and such an incredible group of dedicated people, and a thrill to see the summit continue to grow each year. Months of hard work go on behind the scenes before the event, but when the day is done, there’s a real sense of satisfaction in seeing it all come together.

People are already asking about the 2027 date….. let's at least enjoy a rest this weekend before starting to plan the next one 😆 Joanne

07/04/2026

Events remain one of the most effective forms of traditional marketing because they create real, face-to-face engagement.

But the impact of an event should not begin and end on the day itself. With the right digital support, an event can reach a wider audience, generate stronger engagement, and continue delivering value long after it is over.

Blending Traditional and Digital Strategies for a Smart Marketing Mix. Events remain one of the most effective forms of traditional marketing because they create real, face-to-face engagement. But the impact of an event should not begin and end on the day itself. With the right digital support, an