Marie O'Sullivan Online Marketing for Therapists and Coaches

10/08/2026

Have you ever thought to yourself "I know I should be doing SEO so people can find my website, but I haven't got a notion where to start"?

And then swiftly felt completely overwhelmed?

Before you start changing pages, rewriting everything or trying ALL the SEO things, find out what's actually happening.

In this video I share 𝗦𝗧𝗘𝗣 𝟭 𝗶𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗳𝗼𝘂𝗻𝗱 - save it!

And if you need support getting this set up, send me a message and I can help you get started. 😊

06/08/2026

Yes! In my humble opinion this is SUCH a good idea, but I'm not expecting you to just blindly trust me, here's the reasoning:

1. AI & Google visibility:

Google & AI can scan your website and easily find your prices and list them when a potential client is searching for a recommendation

2. Less awkward discovery calls:

Do you REALLY want your discovery calls to be about tippy toeing around the price , or would you prefer a client to have that info upfront so that the conversation is more around whether you are a good fit to work together?

3. "But what if I offer a really bespoke service or the price depends on what's involved?"

No problem! That's often the case, but you can still list a guide price or starting from x amount or even tell us "typically most packages come in around (amount), but it depends on various factors".

It's helpful for your clients to have a ballpark figure in their heads and you can still collaborate to work out the nitty gritty if you need to customise their package.

(And don't worry if you haven't listed every single thing you could potentially offer a client on your website - that would be totally overwhelming.

Most people can join the dots when they know the type of work you do and figure out that likely you can do the other related thing too.)

31/07/2026

Would you like the back massage turned on? YES!

Would you like a coffee? YES!

Would you like a mint? YES!

Also some kind person had left a fully paid parking ticket in the ticket machine so I decided to pay it forward 😭 ❤️

Have a flipping brilliant ☀️

31/07/2026

I forgot I did this until I was encouraging a client a while ago to have a go and do a podcast or a radio show.

I had Lily my bichon🐾 on my lap off-camera. I was at home in my sitting room with no make-up on.

The interviewees were lovely and I honestly forgot I was doing the interview.

At the time I think I mentioned it once or maybe twice. It takes me a while to acclimatise to doing things and to feel safe enough to mention that I've done them.

Why am I mentioning any of this?
Because some of my lovely clients are a little hesitant to market their businesses and their websites. And I really want to see you achieve your goals!

So maybe if I share that I find this stuff hard it might encourage you to do it too!

I am an . I get that putting yourself out there can feel uncomfortable.
But it helps to promote your business and you get a backlink to your website and that can help you to get found in search results.

It can help you to move towards your goals - whether that's more 1:1 clients, more people in your group programmes, or whatever YOU are aiming for.

I have genuinely met some of the nicest, most supportive people by putting myself out there a little bit... and I intend to be on more podcasts!

https://www.rfr.bz/f9904ea4a

About Marie O’Sullivan: Marie O’Sullivan is a Web Designer and IT Trainer who specializes in working helping therapists and coaches to establish an online presence that allows them to connect with more clients and impact more lives. As an Accredited Counsellor and qualified Coach herself, she ha...

29/07/2026

Absolutely no children in this household...

But for some reason it is unbelievably busy this summer 🌞

And I am *beyond delighted*, but also a bad sad 😢 that I am not getting to share all the ideas 💡 in my head that could help you!

So here are some simple tips for you for any offers you are creating based on a real life client example of a page written and built this week...

*Questions to ask yourself*

- Is it UNBELIEVABLY clear what you are selling from your headline?

(Good for humans, good for getting found & recommended in AI)

- What experience level is it aimed at?

Beginners/brand new

Some level of familiarity

Expert/advanced

- Use BOLD text to help skimmers and scanners get the gist

Post written from bed 🛏️ and it's my very best attempt in the middle of a hectic week...

I hope it helps you ❤️

And go lurk on Move it if this program sounds like something you need 😉

24/07/2026

Oh dear, I accidentally wandered off for a lovely secluded walk with Lily and good coffee and a pain au chocolat from an independent coffee ☕ shop fell into my mouth 😲.

So sad, I feel so so bad and regretful 😂...

look what you made me do ❤️

16/07/2026

Yesterday I got word that one of my lovely clients got REPEATED, SURPRISE business through her website and I am CHUFFED for her because they are paying an APPROPRIATE RATE for her services ✨.

And the best bit is that a lot of this result isn't down to ME! It's because she learned how to do it herself...

And I find it hysterical because I remember back a couple of years ago when she swore blind she felt like the whole SEO thing and blogging was a head melting, migraine inducing experience and she swore blind she wouldn't be able to grasp it 😂.

Fast forward a year and she was mildly interested... this year she's almost as enthusiastic as I am 😂.

This is what I want for YOU.

Yes, there's a learning curve, but how cool is it that she can now do this herself 😁.

16/07/2026

I am very hesitant to talk about websites as "revenue-generating machines" or to make any promises about the results you'll get.

If anything, I probably swing too far the other way. 🙊

That's because when someone is new in business, they think all they have to do is put their website live and the money will start rolling in and it doesn't sit right with me to add to that myth (I've been known to rant about it 🤣😆).

The thing is, you have to 𝗺𝗮𝗿𝗸𝗲𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 and your offers if you want to make sales.

But equally, I have had clients message me with the results they have gotten from their websites and I want to celebrate their wins.

The difference is context.

These clients already have an audience (it might be small!).
They know who they help and what they offer.
They have spelt out how to work with them on their websites.

There's a little-known side effect to getting clear on this stuff.

You might take more action because you have a website you're not embarrassed about.
You're more likely to share the link because you can send visitors to the right page to see how you can help them.
It's a lot less manual and fiddly when your systems are set up correctly.

Your website will work much harder for your business when you plan it properly. But you probably still won't be drinking mojitos on the beach 365 days a year watching the moolah flood your bank account - you will have to tell people about it!

If this is something you need help with and you are planning a website, I have a low-cost solution.

14/07/2026

If so, stick around! I have THOUGHTS on this!

(And if you are in the process of GETTING a new website I recommend following along because these thoughts will be incredibly helpful for when your new site is live!)

12/07/2026

Today's answer actually comes from one of my clients...

She says that she loves having prices on her website because it really helps when she gets an enquiry or has a discovery call.

She just sends over the link 🖇️ to potential clients and they can read all about the offer and get back to her if they have any further questions.

What do you think?

(We're still going with photos because I do not glow prettily in heat 😭 😂🤣🤣)