Blue Morpho Studio

09/12/2014

Market your business like nobody’s busines. Customized business products help you stand out from the crowd!

17/11/2014

Interesting, take a look.

Take a look

22/10/2014

7 Ways to Make Your Business Card Your Best Marketing Tool

Every day we hand out a tiny brochure about our businesses without even realizing it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colors, are everywhere. And yet, while we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity.

It's time to start seeing that little slip of paper for what it is: the best opportunity you have to market yourself or your business to a targeted and captive audience. After all, you chose to hand it to that person for a reason.

Here are six ways to spiff up your business card so that it collects sales, rather than dust:

1. Give your card a purpose. And we're not just talking communication. Cards that multi-task will be seen far more frequently than your average business card. Turn it into a bookmark, an event ticket, a note card, scratch card or sticker. Make it a conversation piece and your business will automatically become a part of the conversation.

2. Track it. Include a QR code or SKU on your business card, and whenever you hand it out, give the recipient an incentive like discounts or coupons for checking out your site. This way, you'll be able to track the rate at which your card compels people to action. If the current design and incentive doesn't work, you can always try another.

Related: How to Design a Business Card That Gets Noticed

3. Challenge people. Surprise people with a fun fact or figure on your business card. Think about a Trivial-Pursuit-style question or piece of trivia that applies to your business. For example, adding a simple fact -- "You're more likely to survive a plane crash than click on a banner ad" -- could spur a conversation about new marketing channels and strategies, with business owners frustrated by their existing marketing efforts. Engage and amuse people when they read your card and your business will stand out.

4. Add credibility with testimonials. Customers relate to other customers. Because of that, testimonials speak volumes. Consider adding a brief quote or link to a quote on the back of your business card. It's a great way to use valuable space that otherwise goes to waste.

5. Support a cause. Social impact and business go hand-in-hand these days. Let people know about causes that drive you. Use your card as a vehicle to make a difference, and recipients will gain a better understanding of what drives you as a person and a professional. For example, you can include: "Proud supporters of Feeding America."

6. Put a face to the name. Consider putting your photo on your card so that people can continue to put a face to your name long after they've met you. A photo not only adds to the familiarity of your company's brand and increases your likeability factor, but paints a picture of you as a person. It also makes you easily recognizable from your competition.

7. Make the handoff memorable. The physical act of exchanging your card can be more valuable than the card itself. Use it as a conversation starter to better understand where the person's needs, interests or hobbies lie. As you hand out your card, mention when you will follow up and also reinforce a message about the value of your business.

(entrepreneur)

22/10/2014

Glaser was awarded the National Medal of Arts by President Obama in 2009
Milton Glaser is one of the world's most celebrated graphic designers. His most famous work is undoubtedly the logo he designed for New York to promote tourism in the city in 1977 (below). Much copied, much used and much adored, the 'I love New York' logo is set in American Typewriter, a rounded slab serif.
His 'I Love New York' logo has been in use since 1977
But Glaser is much more than the one logo. His work for Bob Dylan, DC Comics and The Brooklyn Brewery are just some of the logo masterpieces that cement Glaser as one of the most prominent designers in history.

"The most important thing in design, it seems to me, is the consequence of your action, and whether you're interested, fundamentally, in persuading people to do things that are in their interests," he told Computer Arts: learn more in this exclusive interview. He's also the subject of a 2008 documentary film Milton Glaser: To Inform and Delight.

21/10/2014

Graphic designers are critical for marketing.
All of the products and services that you choose to pay for needed someone to produce visual marketing material at some point. Everything from the label design on your soda can to the billboard advertising your insurance company relied on a graphic designer for their marketing.

18/08/2014

Understanding color

Color plays a major part in the correct reflection of your brand. This visually obvious yet subtle application has a significant impact on the way a brand is perceived by the public. No matter if you’re designing a brand for yourself, a small company, or a corporation the effects of color will not discriminate based on how much cash you have to start. When looking at color options for your brand it’s always best to take a look at other brands to get a clear idea on how color schemes play a part on the perception of brand perception. A company with strong brand recognition, altering the color scheme where it is expected to be maintained can have dangerous results...

Color meanings vary from culture to culture, and the impact that your brand has on your targeted audience. Here is a list of a few meanings on how colors are interpreted by brands

14/08/2014

Advertising plays a very big role in keeping any business in business.

Advertising plays a very big role in keeping any business in business. In fact, according to experts, without good ads and good marketing, businesses cannot

14/08/2014

More than just a card and an envelope.

10 facts about wedding invitations you didn't even realize you wanted to know. For example: did you know that the phrase "request your presence" is only used when the wedding will be held in a house of worship? It's true.

Read below for more surprising revelations.

14/08/2014

14/08/2014

Did you know?

Graphic design is not merely known for its creative element, but also acclaimed for its trait of being an attractive and enjoyable field.

10/07/2014

Nails design for the World Cup 2014!

27/06/2014

Fuleco
Each FIFA World Cup since 1966 has its own mascot. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. The mascot designs show some representing a characteristic feature (costume, flora, fauna, etc.) of the host country.
According to FIFA, over than 1.7 million people took part in the controversial vote to choose the mascot´s name. The other options were Zuzeco and Amijubi. Fuleco comes from the Portuguese words "futebol" (football) and "ecologia" (ecology), "it seamlessly represents the way in which the FIFA World Cup can combine the two to encourage people to behave in an environmentally friendly way", said FIFA about the mascot.

Fuleco
Cada Copa Mundial de la FIFA desde 1966 tiene su propia mascota. World Cup Willie, la mascota de la competencia 1966, fue la primera mascota de la Copa Mundial, y una de las primeras mascotas para ser asociadas a una importante competición deportiva. Los diseños de la mascota muestran alguna que representa un rasgo característico (traje, flora, fauna, etc) del país de acogida.
De acuerdo a la FIFA, mas de 1,7 millones de personas participaron en la votación polémica de elegir el nombre de la mascota. Las otras opciones eran Zuzeco y Amijubi. Fuleco viene de las palabras portuguesas "futebol" (fútbol) y "ecologia" (ecología), "es perfectamente representada la forma en que la Copa Mundial de la FIFA puede combinar los dos para animar a la gente a comportarse de una manera respetuosa con el medio ambiente", dijo la FIFA sobre la mascota.