31/05/2026
Engineers, one important lesson in business is to understand customer psychology.
Some customers will come to your shop to buy something and start pricing it far below your actual price. For example, if they come to buy a charger and you refuse to reduce the price beyond your limit, they may start telling you different stories.
They will tell you they already have a charger at home but forgot it at a friend's place. They will say they have a brother, cousin, or friend who sells the same charger at a cheaper price. Then they will begin to praise you, saying they only decided to buy from you because you are a young person trying to survive. They love seeing young people hustle for themselves instead of becoming a nuisance to society, and that is why they want to patronize your business.๐
Now, this is just an example. The same thing happens in almost every type of business and market.
As a business owner, don't let emotions make business decisions for you. If someone truly has a better option elsewhere, they are free to buy it there. Your responsibility is to provide quality products and fair prices, not to sell at a loss because of pressure or sweet words.
Remember, every item in your shop was bought with money. There is rent to pay, transportation costs, electricity bills, and many other expenses that customers don't see. A business cannot survive on sympathy alone; it survives on profit.
Be respectful, be polite, and negotiate when necessary. But also know the value of what you sell and don't allow anyone to talk you into making bad business decisions.
Not everyone who says they want to support your hustle actually wants to support it. Some simply want the cheapest price possible.
Protect your profit, because profit is what keeps the business alive.