21/09/2026
You can't sell slim tea and be fat. 😅
Years ago I read a book titled "How to Sell to Nigerians" by Akin Alabi and one line stuck with me.
An average Nigerian is VERY skeptical about buying online. Even with social proof, some Nigerians will still doubt you.
Imagine now that you are not even infusing social proof into your marketing and sales system?
As a business owner, you must not forsake social proof. It's not optional.
Reviews, testimonials, UGC, results, behind the scenes. Show it. That's how you build trust.
Have you added social proof to your strategy? Let me know in the comments.