01/04/2026
Japan’s automotive market has long been a major player within the APAC region. But 2025 sales trends show this could be changing.
Supply disruptions, a shifting powertrain mix, and diverging consumer preferences across APAC are all reshaping the competitive landscape in ways that will define the next decade.
In Japan, domestic sales grew just 3.1% between 2021 and 2025 — significantly behind the global rate of 11.8%.
JATO Advisory’s analysts have examined five years of sales data across 10 major APAC markets to reveal what 2025’s trends mean for Japanese OEMs and for the region as a whole.
Read the full report now: https://tinyurl.com/2xdcxcub