The Bannermen

28/10/2025

Ready to dive deeper? We're hosting a webinar on digital display best practices on:
- Wednesday, November 5 at 3 PM BST / 10 AM EST / 7 AM PST
- Thursday, November 6 at 12 PM PST / 3 PM EST

Link in bio for more webinar details!

21/10/2025

Ready to dive deeper? We're hosting a webinar on digital display best practices on:
- Wednesday, November 5 at 3 PM BST / 10 AM EST / 7 AM PST
- Thursday, November 6 at 12 PM PST / 3 PM EST

Link in bio for more webinar details!

15/10/2025

Why can't we just ALWAYS serve video?

tl;dr serving video is complicated!

People have been talking about incorporating video into standard media buys FOR YEARS. But there are many websites out there that don't support video in digital display ad placements for loads of reasons (platform restrictions, higher costs, UX issues, etc.)

But you know what basically every website, browser, or device can support? HTML5 banners - you could probably load them with a potato! And because of their lightweight and universal compatibility, HTML5 banners are uniquely positioned to reach vast audiences, reliably.

Ready to dive deeper? We're hosting a webinar on digital display best practices on:
- Wednesday, November 5 at 3 PM BST / 10 AM EST / 7 AM PST
- Thursday, November 6 at 12 PM PST / 3 PM EST

Link in bio for more webinar details!

14/10/2025

You can fit a lot into 150 KB! But, it depends on your digital format.

Animation is key to catching the eye of task-oriented digital display users. But not all animated formats are made equal.

Compared to HTML5, GIFs are:
🚫 Heavier in file size
🚫 Clunkier in animations
🚫 Less compatible with browsers
🚫 Are limited in visual quality

Don't throw your ad spend in the trash. Maximize your media spend with HTML5!

Next up, we'll chat about HTML5 vs video (which requires a rich media buy) on Wednesday in part 3.

Ready to dive deeper? We're hosting a webinar on digital display best practices on:
- Wednesday, November 5 at 3 PM BST / 10 AM EST / 7 AM PST
- Thursday, November 6 at 12 PM PST / 3 PM EST

Link in bio for more webinar details!

13/10/2025

Choosing the right format sets the foundation for a digital display campaign.

Common digital display ad formats include:
- Statics (PNG/JPGs)
- GIFs
- HTML5 ads (the gold standard)
- Video (typically requires a rich media buy)

When choosing ad formats, understanding your audience will help you make an educated decision on which format is right for you.

In the digital display environment, most users are task-oriented (meaning they're focused on reading an article, or following a recipe). So, digital display ads must be attractive enough to distract users from their task.

The best attention-grabbing strategy is ✨animation✨. Moving objects catch our attention for brief moments, so choosing a format that allows for animation sets your campaign up for success. That means 🚫 no statics!

That leaves you with GIFs, HTML5 ads, and video, which we'll talk about more on Tuesday in part 2!

Ready to dive deeper? We're hosting a webinar on digital display best practices on:
- Wednesday, November 5 at 3 PM BST / 10 AM EST / 7 AM PST
- Thursday, November 6 at 12 PM PST / 3 PM EST

Link in bio for more webinar details!

17/12/2024

✨ On the 12th ad of Christmas, M&S Food brought to us...’The Journey!’ 🎄🍴

Voiced by the legendary Dawn French, this ad is packed with all the holiday spirit we could ask for. Here’s the twist: Dawn doesn’t just lend her voice to the Fairy—she makes her on-screen debut as herself!

Pair that with drool-worthy shots of M&S’s famous Christmas goodies, a sprinkle of humour, and plenty of holiday cheer, and you’ve got an ad that’s as satisfying as a mince pie (with extra brandy butter, of course).

Our verdict? It’s got us feeling merry and hungry. What about you? Let us know below! 🎅✨



🎥 Watch it here: https://www.youtube.com/watch?v=QTTzlhq82tE

Agency: M&S (in-house)

TODAY’S THE DAY! ✨ Our Christmas Food Ad is here and Fairy has found a new companion... 😉 This year, the one-and-only Dawn French comes face-to-face with ou...

16/12/2024

🎄 On the 11th ad of Christmas, Boots gave us...'Make Magic!'

Mrs. Claus is stealing the show this year, and who better to play her than Bridgerton's Lady Danbury herself, Adjoa Andoh? In her fabulous "werkshop," Mrs C and her squad of stylish elves are serving beauty, glam, and festive cheer, proving that Christmas magic isn’t just for Santa. 💄✨

With a cheeky mic drop—"You thought it was all him?"—this ad has us ready to slay our holiday shopping lists. What's your must-have gift from Boots this year? Let us know! 🎁



🎥 Watch the full ad: https://www.youtube.com/watch?v=ncTd0Wfk6QE

Agency: VML

It's time to celebrate those in our lives who at Christmas 🌟We get a sneak peak into Mrs Claus' Werkshop while she and her elfluencers get all th...

13/12/2024

🎄 On the 10th ad of Christmas, Coca-Cola gave us… something a little different!

Their 2024 Christmas ad steps boldly into the world of AI, but not everyone’s convinced. Some say it’s a bit creepy and lacks the warm, fuzzy magic we’ve come to expect from the brand. Can AI deliver the same festive charm we know and love?

What do you think of this AI holiday ad? Drop your opinions below! 👇



🎥 Watch the full ad:

Wishing you a merry and bright holiday season from Coca-Cola.