Services
Ayub Butt Services Ltd will offer small office/home office business owners a quick-response, reliable source of technical help for their networks. There appear to be four main classes of competition, the largest of which consists of individual proprietors and smaller consulting firms such as Ayub Butt Services Ltd. The competitive edge for Ayub Butt Services Ltd will be to expand on alre
ady existing relationships.
1. Hourly (Temporary Technical Aid) - The less traditional sort of short term assignment helping a company solve a software or hardware related problem. Includes both emergency and non-emergency technical assistance.
2. Retainer (Specific Skill) - The more traditional form of consulting, including regular system maintenance, software and hardware upgrades, and network administration. The owner's particular area of expertise is in management consulting with regard to MIS.
3. Project (Bail-out or Specific Skill) - This will include such things as consulting on major purchases, system/network installation and testing, and major disaster recovery. Competitive Comparison
There seems to be four major classes of competition in the local networking industry:
• In-house MIS consultants - Usually employed by larger companies that can afford the fixed cost of a salaried or hourly employee.
• Individual proprietors & smaller consulting firms - As noted elsewhere in this plan, the bulk of Yellow Page advertisements are comprised of this group.
• Larger network and telecommunications consulting firms - Large, known-name companies such as Network One that specialize in providing total MIS services to larger companies that choose to outsource.
• Computer and electronics stores offering consulting services. Of course, Ayub Butt Services Ltd fits into the largest group as a sole proprietorship. The primary reason that customers would prefer Ayub Butt Services Ltd rather than competitors is the existing relationships that exist. Customer loyalty and satisfaction are the way to success for small service businesses such as this. Technology
Technology is, of course, vital to the success of Ayub Butt Services Ltd. It is imperative that the owner stay up-to-date on the latest technological developments in the computer industry. In addition, it will be important to devote a reasonable portion of each year's revenues toward upgrading the equipment and software used by Ayub Butt Services Ltd in its normal operations.
