25/02/2026
How do you get your ideas? š” š§
This is an illustration of how I filter information and process ideas which I used in a lecture about āideationā last week. However, I find it fascinating how weāre all wired differently ā some of us take in a lot of stimuli and need to filter through it to spot patterns before deciding on an outcome. Others start with a goal and then fill in the gaps, working in a linear fashion.
Iām in the former category: Iām good at spotting patterns that others miss, ensuring I have deeper understanding to solve the ārightā problems, but I can exert an excessive amount of energy doing so and it can take me on tangents. You may be better at defining goals and be much more efficient with tasks, but risk missing important clues that would ensure youāre answering the right questions (look up top down and bottom up processing). This is why diverse teams and learning approaches are important because we all have unique ways of processing that result in different strengths.
So, before you try to be better at ideas, perhaps you first have to understand how you operate and play to your strengths. Learning how I process information has helped me to do my best work, allowing space to research and be ācuriousā whilst also implementing ways I can strategically think about the bigger picture more (which doesnāt come naturally to me). I love my job because it provides a collaborative framework ā working towards clientsā goals whilst often exploring different creative routes within them.
How do you process information?