Vendlab

Vendlab Based in Sunny St Albans, VendLab helping brands navigate the challenges selling in an increasingly

VendLab eCommerce News Feb 2024 -
29/02/2024

VendLab eCommerce News Feb 2024 -

The days are getting longer, and spring is in the air! Or it would be if it ever stopped raining! In this newsletter, we give you some of our usual eCommerce tips. But we are also excited to bring you news of what promises to be the must-attend eComm event of the year: eVendlab, the UK's first-ever....

VendLab eCommerce News January 2024 -
25/01/2024

VendLab eCommerce News January 2024 -

How has your 2024 started? Overall, UK retail sales were down in December compared to the previous year, but there's always scope for good online retailers to do well, regardless of the total market. There's always a new market to open, a new channel to try out, and a better way to manage your proce...

VendLab eCommerce News December 2023 -
19/12/2023

VendLab eCommerce News December 2023 -

In our newsletter, we like to give you ideas to help you grow your business. Think of it like a Christmas stocking, bulging with exciting things. The perfect way to start your Christmas!

Email marketing is the use of email communications as part of a marketing strategy to reach specific business goals. Ema...
21/11/2023

Email marketing is the use of email communications as part of a marketing strategy to reach specific business goals. Emails can be used generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty. Types of emails include: Transactional emails. Emails sent as part of the purchase flow Broadcast emails. Emails which are sent to all or a proportion of your email list....

Email marketing is the use of email communications as part of a marketing strategy to reach specific business goals. Emails can be used generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty. Types of emails include: Tra...

Local SEO optimises your online presence to increase local traffic, visibility, and brand awareness. Any business with a...
12/10/2023

Local SEO optimises your online presence to increase local traffic, visibility, and brand awareness. Any business with a physical location or that serves a geographic area can benefit from local SEO. Local SEO is a large part of online search and a big business opportunity. 46% of searches on Google have local intent, and over 75% of users in the USA, France, Germany and the UK use Google for business information....

Local SEO optimises your online presence to increase local traffic, visibility, and brand awareness. Any business with a physical location or that serves a geographic area can benefit from local SEO. Local SEO is a large part of online search and a big business opportunity. 46% of searches on Google...

FBA fulfilment prices Amazon FBA items will have the same size banding across the EU. The rate card can be found here. F...
08/09/2023

FBA fulfilment prices Amazon FBA items will have the same size banding across the EU. The rate card can be found here. Finding FBA fees for EU countries. There are two methods for doing this: 1. Use the FBA calculator Using the ASIN. The ASIN is in the URL: 2. Using the Rate card If you know the rate for the UK, you can find this rate on the rate card and look across to find the EU rates....

FBA fulfilment prices Amazon FBA items will have the same size banding across the EU. The rate card can be found here. Finding FBA fees for EU countries. There are two methods for doing this: 1. Use the FBA calculator https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/index?lang=en_GB...

Display Ads - Introduction Display campaigns show visual ads on the Google Display Network. The Display Network enable a...
20/06/2023

Display Ads - Introduction Display campaigns show visual ads on the Google Display Network. The Display Network enable advertisers to reach people on millions of websites, apps and Google-owned properties such as YouTube and Gmail. Benefits of Display Ads Expand beyond Google Search. Display campaigns reach people on 35 million websites and apps worldwide including YouTube and Gmail. Goal driven....

Display Ads - Introduction Display campaigns show visual ads on the Google Display Network. The Display Network enable advertisers to reach people on millions of websites, apps and Google-owned properties such as YouTube and Gmail. Benefits of Display Ads Expand beyond Google Search. Display campaig...

Ad Preview and Diagnosis tool The Ad Preview tool is a tool in your account that helps advertisers to identify why an ad...
12/06/2023

Ad Preview and Diagnosis tool The Ad Preview tool is a tool in your account that helps advertisers to identify why an ad or ad asset might not be appearing. It shows a preview of a Google search result page for a specific term and helps you see which ads and assets are appearing for your keyword. If you want to see your ad's appearance in search results, it is better to use this tool than search on Google....

Ad Preview and Diagnosis tool The Ad Preview tool is a tool in your account that helps advertisers to identify why an ad or ad asset might not be appearing. It shows a preview of a Google search result page for a specific term and helps you see which ads and assets are appearing for

Campaign structure Google Ads is organised into three levels: account, campaigns, and ad groups. Account: An account is ...
02/06/2023

Campaign structure Google Ads is organised into three levels: account, campaigns, and ad groups. Account: An account is associated with a unique email address, password, and billing information. Campaign. Campaigns each have a budget and settings that specify where ads appear. Ad group. Ad groups contain a group of similar ads and keywords. Organising your account…...

Campaign structure Google Ads is organised into three levels: account, campaigns, and ad groups. Account: An account is associated with a unique email address, password, and billing information.Campaign. Campaigns each have a budget and settings that specify where ads appear.Ad group. Ad groups cont...

Social media is an indispensable tool today. In fact, one of the reasons why your business should be on social media is ...
31/01/2023

Social media is an indispensable tool today. In fact, one of the reasons why your business should be on social media is because there are over 3.8 billion social media users across all platforms. This means your brand can reach millions of people, increasing your brand’s reputation and sales. Social media also allows you to interact with customers and share brand-related content, making your enterprise more authentic and customer-centric....

Social media is an indispensable tool today. In fact, one of the reasons why your business should be on social media is because there are over 3.8 billion social media users across all platforms. This means your brand can reach millions of people, increasing your brand’s reputation and sales. Soci...

Also available as a podcast. In this week's podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows...
18/12/2022

Also available as a podcast. In this week's podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss: What is cash flow? What problems can people have? How to avoid problems these problems Tips for optimising cashflow How can eCommerce businesses get funds to grow? 2023 is going to be a sh*tshow – what advice do you have for businesses? What do you do when you are not thinking about cash flow?

Also available as a podcast. In this week's podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss: What is cash flow?What problems can people have?How to avoid problems these problemsTips for optimising cashflowHow can eCommerce bus...

Also available as a podcast Matt Orlic is a successful Entrepreneur and sports enthusiast.  He has launched 26 companies...
11/12/2022

Also available as a podcast Matt Orlic is a successful Entrepreneur and sports enthusiast. He has launched 26 companies in 10 verticals. In this interview, Matt discusses with Trevor his formula for success!

Also available as a podcast Matt Orlic is a successful Entrepreneur and sports enthusiast. He has launched 26 companies in 10 verticals. In this interview, Matt discusses with Trevor his formula for success!

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