Auraformcreative, Nottingham (2026)

19/06/2026

DO YOU HAVE A STORY TO TELL? 📘

For Most people, they don't really dream of publishing a book.
What they dream about and have an urge for, is to tell their story.

It might have been floating about in their head for years. I know I've got at least 5 story ideas that I've had in my head for the past 30 years or more!

We all love stories and we love to tell them to other people, the book itself is just a great vehicle to do it.

The biggest challenge for most writers isn't the words, that's what they're good at after all. It's bringing their vision to life. It's translating how they see the story, the characters, the places, and ensuring their readers see what they see.

That's why real human illustration is so important. AI can't do what a human illustrator can. In fact, AI illustrations are often clumsy, garbled and don't scale or print very well, and that's before you even start on copyright issues! 🤦‍♂️

Every illustration should become stroytelling in and of itelf.

It should help the reader connect with the world you've created, and deepen the emotion they feel, to help make it not just an enjoyable read, but a full sensory experience.

If you've got a book inside you that you'd love to bring into the world, get in touch.

auraform.co.uk

17/06/2026

We've all got a great story in us! 📘

So many of us have a great idea for a book but don't know what to do with it.

I'm looking for would-be authors, writers and anyone who wants to take the stories rattling around in your head, and turn it into a real book.

If you've been "thinking about writing a book" then action that thinking and let's have a chat.

Connect with me, drop me a message, and let's see how we can take that story, those ideas and share them with the world in a beautiful book.

16/06/2026

The importance of the human behind the business.

When we "do" any kind of business, we aren't communicating with just some disconnected entity, we are dealing with real people with real lives.

Behind every single logo, website, product or linkedin post, is a real human being. A person with a real life, who has their own story, their own values, beliefs and thoughts.

But all too often, we hide behind the "business" facade, the corporate langauge, the buzz words, jargon and we think that everything that anyone sees of us has to be polished, perfect and "instagrammable."

But in the process of doing this, we can lose the human aspect, especially in a world filled with generic AI drivel online, it's easy to forget about the human at the centre of every business.

Every decision, every stress, every early start, every late night, ghosted email or missed payment has real world effects on a real human life.

Humans aren't perfect, but that's what makes us amazing!

When you allow the real human behind the business to connect with your clients, you begin to connect on an emotional level.

You stop being just a business and you start being you.

That is where the deeper connection comes in and where your real value shifts. When you show the human behind the business, your clients see everything you do as human and not a faceless entity.

So if don't feel as though you're really reaching your clients as you should be, then let's have a chat.

So I'm Shaun.
Let me help you put the human at the centre of your business.

auraform.co.uk

12/06/2026

Claire Scott Digital Marketing and I had a brilliant evening of delicious tappas, drinks and networking last night at the Built in Notts 1st year birthday event at Revolucion De Cuba Nottingham.

If you've not been along to a Built in Notts event, I can highly recommend it. What owner,
Martin Sandhu has built here is genuinely inspiring. You can grab a coffee, network, co-work and chat, but also meet some amazing startups, innovators and connect with loads of great people working within the tech space.

Last night's event featured a brilliant talk from Bal Bansal about the importance of human connection in marketing.

It was great to see some familiar faces; Lavina Kevin, Matt King,
Lee, Naomi Vincent, Lester C. Vincent 👨🏻‍💻 Bethany Johns Borislava Ivanova 🤝 Lea Hart

And was a pleasure to connect with loads of new people too!

If you've not been to a Built in Notts event yet, get yourself down to the next. You can find out details here https://www.builtinnotts.com/

What a great way to round the week off!

PS:- Sorry I was so caught up in that human connection, that I forgot to get a picture or video! 🤦‍♂️

11/06/2026

Yet another great Google review from a happy client! 😁

If you have an idea or a project you'd like bringing to life in stunning visual form, get in touch.

As a designer I don't just create amazing things, I also help you to focus your thoughts, clarify your message and tell your story.

Let's grab a cuppa and a chat.

Website: auraform.co.uk
email: [email protected]

09/06/2026

FENCE DAY!

In medieval times, today, June 9th saw the start of "Fence Season".

This was a month long period which meant that all of the "king's" forests and woodlands were off limits to everyone else.

The etymology of the word "fence" comes from the old english word to protect or fortify.

It's where we get the English words defence, fend and fender from.

The Fence season was a time when the "king's deer" were birthing or "fawning" their young, and so to protect them, the forests were "fenced" or off limits to the majority of the people, and even some animals.

During this period, no commoners, cattle, stray dogs, pigs, carts or wagons were allowed inside the forests.

This period still technically stands today, although it's not legally enforced now. If you visit a national trust forest during this period, you'll often see signs warning you to stay away from certain areas, as these will be known fawning grounds.

The image below is one I designed a while back.

Follow the fence and leave the deer in peace.

03/06/2026

Will you join The Creative Revolution?

Creativity is often seen as a gift reserved for artists, designers and other creatives, but it's not. Creativity is our default human state.

It's a fundamental human ability, and it's one that many of us have been taught to ignore, suppress, or outsource.

The Creative Revolution is my brand new monthly newsletter, dedicated to helping you reclaim that part of yourself.

Each edition is packed with thought provoking articles, practical exercises, creative nudges, inspiring resources, and simple techniques, designed to help you think differently, see new possibilities, and reconnect with your natural creative instincts once more.

Whether you're a business owner, artist, or just someone who feels there's more potential waiting beneath the surface, this newsletter will help you cultivate the mindset, habits, and confidence needed to create more of what matters. The world doesn't need more consumers, it doesn't need more AI, or more bots, It needs more human creators, more creative thinkers, more inspiring people who know how to connect through their creations and who know the power they truly hold!

It's time to take back your creativity.

Will you join The Creative Revolution?

Link in the comments! 👇👌

03/06/2026

I want to talk to anyone who operates a private healthcare business.

Whether you're a dentist, orthodontist, Optician, GP or operate in any other private healthcare business, I can help you gain more referrals, build your brand and stand out among the competition.

If you own a business in the private healthcare sector, then let's have a chat and see how I can help you.

auraform.co.uk

02/06/2026

Today is National Leave the Office Early Day.

We get so busy in the business of being busy, that we forget the point of being is business in the first place.

Most of us get into business to give us freedom or more time with our families, but then we approach business the same as being employed, which defeats the entire object! 🤦‍♂️

Remembering why you do what you do is as important as doing it in the first place!

So today, work for your why, and don't just get caught up in the busy-ness of business.

Turn off, go do something that fills your soul. 💚

01/06/2026

Issue 1 - Spring 2026 is now out in the world, with the first 250 copies out there as we speak, with the digital version being launched very soon!

It's always exciting to hold a physcial copy of something you've worked on, and the Legacy Ledger business magazine is no exception.

It looks beautiful (if Claire Scott Digital Marketing and I do say so ourselves!) and the print quality is superb thanks to
Joshua King at 'The Printers' which only enhances the great design!

Legacy Ledger is a seasonal magazine, which showcases the very best of small business across the East Midlands, Nationally and Internationally.

The Legacy Ledger magazine isn't about pitching, it's about the people behind the businesses. We want to help you tell your story, the challenges you've overcome and the legacy you wish to leave behind.

We're looking for business owners who have a story to tell, and would like to be featured in the next issue, for Summer 2026, or if you'd like to advertise your business in the magazine, then please get in touch with Vanessa Mary our Editor-In-Chief asap.

Copies are distributed across multiple networks right across the Midlands and beyond.

To find out more about Legacy Legacy please visit
https://www.legacyledgermag.com/

To find out more about the SEEDS Community visit
https://seedscommunity.co.uk/

Or if you'd like your own publication designing, whether it's a book, brochure or any other kind of project, then drop me a message and let's have a chat, or visit my website
https://auraform.co.uk/

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Auraformcreative

19/06/2026

17/06/2026

16/06/2026

12/06/2026

11/06/2026

09/06/2026

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