Easy Ecommerce Marketing

01/09/2026

Building an ecommerce brand without brand guidelines is like running a restaurant where every chef cooks from memory and nothing tastes the same twice.
It works, until it doesn't.

We've just published our most comprehensive resource yet: a complete guide to building brand guidelines, written specifically for ecommerce founders. It walks you through every section a working brand document needs — from positioning and voice to colour palettes and governance.

And we built a free tool right inside the article. Answer the questions, download your complete brand guidelines as a PDF. No email required, no signup, just the document.
Most founders finish it in under 20 minutes.

Read the guide and use the tool here 👉 https://easyecommercemarketing.com/post/how-to-create-brand-guidelines-the-complete-guide-for-ecommerce-founders-2026

Know another founder who needs this? Share it with them.

How to Create Brand Guidelines The Complete Guide for Ecommerce Founders (2026)

30/08/2026

What's a "good" ROAS? 🤔

Honestly? It depends.

For some businesses, 3x ROAS is wildly profitable. For others, 6x ROAS still loses money. The difference is your costs — and most ad reports don't show them.

So we built a free calculator that does:

✅ Works out your TRUE ROI (after agency fees + product costs)
✅ Shows your break-even ROAS (the minimum you need)
✅ Calculates net profit, margin, and CPA
✅ Takes 30 seconds — no sign-up

Try it 👉 https://easyecommercemarketing.com/roi-calculator

27/08/2026

Stop scrolling YouTube gurus 🛑

Dropshipping? Private label? POD? Wholesale? Digital products?

Every ecommerce model has someone on YouTube telling you it's THE one — usually because they're selling a course on it.

The truth: there's no universally "best" model. There's only the one that fits YOUR capital, time, risk tolerance, and skills.

🧠 The new 2-minute quiz scores you across 6 dimensions and tells you:
✅ Your best-fit model
✅ Your runner-up
✅ The strengths + watch-outs
✅ Your concrete first move

Takes literally 2 minutes. Could save you 6 months of going in circles.

🔗 https://easyecommercemarketing.com/post/whats-the-best-ecommerce-business-model-for-you-take-this-2-minute-quiz

What's the Best Ecommerce Business Model for You Take This 2-Minute Quiz

19/08/2026

🚨 Hands up if you know your campaign ROAS but not your actual ROI 🚨

(Be honest.)

Here's the brutal truth: ROAS without ROI is a vanity number.

A 4x ROAS sounds great — until you factor in product costs, fulfilment, and agency fees. Suddenly you're working for £200 profit on £20,000 in spend.

We built a free calculator that does the maths for you. Tells you:
→ Your ROAS
→ Your TRUE ROI (after every cost)
→ Your break-even point
→ Your real profit margin

No sign-up. No email. Just answers.

👉 https://easyecommercemarketing.com/roi-calculator

Try it on your last campaign and tell us what came up 👇

18/08/2026

Thinking about starting an ecommerce business? 👇

Here's the uncomfortable truth: 80–90% of new stores fail within 2 years. And it's almost never the product — it's the missing systems behind it.

The new blueprint on the blog walks you through all 8 phases:
🔹 Picking the right business model
🔹 Validating demand before you spend a penny
🔹 Branding, legal setup & cashflow
🔹 The 8-point product qualification test
🔹 Building a product page that actually converts
🔹 Marketing systems that compound
🔹 Pre-launch QA + post-launch growth

Plus a free downloadable startup checklist.

🔗 Full guide here - https://easyecommercemarketing.com/post/How-to-Start-an-Ecommerce-Business-in-2026-The-Complete-Step-by-Step-Blueprint

How to Start an Ecommerce Business in 2026: The Complete Step-by-Step Blueprint

10/08/2026

Free tool alert 🛠️

If you run paid ads — Google, Meta, TikTok, whatever — you need this in your bookmarks.

Our ROI & ROAS Calculator does what most reporting dashboards skip: shows you the REAL profitability of your campaigns after agency fees and product costs.

100% free. No sign-up. Instant.

https://easyecommercemarketing.com/roi-calculator

Pin this post. You'll thank yourself before your next campaign review 📌

08/08/2026

If you're starting a business and still haven't nailed the name — this is for you.

I've put together a free guided quiz that walks you through the naming process properly. Not just a random idea generator — it asks the right questions about your business, your audience, and your brand personality, then produces name ideas that actually fit your brief.

Each name comes with an explanation of why it works for you specifically.

The full article it sits inside is worth a read too — it covers the 6 types of business name, the mistakes most people make, and a checklist of what to check before you commit.

Free to use, no sign-up needed → https://easyecommercemarketing.com/post/how-to-name-your-business-and-actually-feel-confident-about-it

Share with anyone you know who's in the middle of starting something 👊

How to name your business (and actually feel confident about it)

05/08/2026

Before you order inventory… read this 👇

The most expensive lesson in ecommerce isn't bad ads, the wrong platform, or a weak agency.

It's launching a product that was never viable in the first place.

You fall in love with an idea. Order stock. Build the store. Run ads. The numbers don't work. You blame the ads. Hire a consultant. Numbers still don't work. £8K and 6 months later you realise the product itself couldn't support the maths. 💸

Every viable product passes the same 8 tests:

✅ Profit margin (3x landed cost minimum)
✅ Proven demand
✅ Real differentiation
✅ Price point sweet spot
✅ Shipping economics
✅ Repeat purchase potential
✅ Year-round demand
✅ Regulatory risk

🎯 New interactive scorecard runs your idea against all 8 and gives you a viability score out of 100 — in under a minute.

Score your idea before you spend a penny.

🔗 https://easyecommercemarketing.com/post/how-to-tell-if-your-ecommerce-product-idea-will-actually-sell-interactive-scorecard

How to Tell If Your Ecommerce Product Idea Will Actually Sell (Interactive Scorecard)