06/07/2026
Google quietly changed the rules on Business Profiles in April.
New Gemini-powered enforcement is now flagging things that used to be normal: staff asking customers for reviews by name, review "quotas," keyword-stuffed business names.
Contractors and home services are getting hit hardest.
"Google business profile suspended" is now a 480-search/month query. That's not a rare edge case that's a lot of business owners panicking in real time.
If you haven't audited your GBP against the new policy this month, you're gambling with your #1 lead source.