Made By Factory

06/09/2026

Since Google renamed AdWords to Google Ads, the biggest shift has been towards automation. Smart Bidding uses machine learning to adjust bids in every single auction, based on signals like device, location, time of day, audience data and more.
Learn how it works here!
https://loom.ly/lci-Fpg

So How Do Google Ads Work? Dive into the world of Google Ads and understand how they work. Discover the magic formulas for high-performance advertising on Google Search.

05/09/2026

We work with so many in-house marketing managers who are absolutely brilliant and insightful, but can they be expected to suddenly become SEO Gurus, Google Ad experts, coders, UX designers and more? Of course not. Unicorns are a myth.
https://loom.ly/7c2R31o

04/09/2026

You really don’t need to be part of an IT or marketing team to understand how to optimise organic search traffic, unless you can't switch on a computer, then definitely, call us.
https://loom.ly/-sQNS5g

In A World Where Everyone And Their Aunt Thinks They’re An Expert, It Can Be Easy To Get Sucked Into Common Seo Myths That Sound Too Good To Be True.

03/09/2026

It used to be simple. Just stuff the keyword on the page as many times as possible. Fortunately for humans, search engines have gotten much cleverer than they used to be. Learn how Google indexes your site in this thrilling blog post .
https://loom.ly/AVxPL64

How Often Does Google Crawl A Site? Get insights into how frequently Google crawls websites. Understand the Google web crawler and its impact on your site's visibility.

02/09/2026

Since updating this article, I realise there is so much to say about AI search, Content AI and generative AI, that it's too much to include here. Hence, this still focuses on best practice for basic page optimisation in WordPress. Things I wrote about earlier, AMP, Page experience, FAQ Schema and the way Google sees all those things have changed, but the rest remains true.
https://loom.ly/OoMRItE

01/09/2026

Digital marketing delivers measurable results, precise targeting, and tangible return on investment. If you aren't doing it, why not? Ben Tennant talks about the benefits here.

https://loom.ly/CeNGJu4

A comprehensive guide to the benefits of digital marketing by former Googler Ben Tennant. co founder of Manchester Digital Agency Made By Factory.

06/07/2026

Google want ads to be relevant to their users. Let’s face it, if you see an advertisement that’s utterly irrelevant to you, it’s just annoying, it’s spammy, and you’ll probably start googling Adblockers.
But when you see adverts tailored to your interests, smartly placed, quite often they will pique your interest.
Learn how it works here!
https://loom.ly/lci-Fpg

So How Do Google Ads Work? Dive into the world of Google Ads and understand how they work. Discover the magic formulas for high-performance advertising on Google Search.

05/07/2026

Agencies spend their days mastering the technical tools that bring everything together: GA4, search consoles, CRMs, ad platforms and AI-powered workflows. No one person has time to do all that AND manage their business.
https://loom.ly/7c2R31o

04/07/2026

Learn about Meta robots (A real thing, not to be confused with the minions of Mark Zuckerberg) here in this post about common SEO Myths.
https://loom.ly/-sQNS5g

In A World Where Everyone And Their Aunt Thinks They’re An Expert, It Can Be Easy To Get Sucked Into Common Seo Myths That Sound Too Good To Be True.

03/07/2026

The search engine is only as good as your website’s code and content. If you want Google to index your site, it needs to be worth crawling. Learn about the google spider bot in this blog post

https://loom.ly/AVxPL64

How Often Does Google Crawl A Site? Get insights into how frequently Google crawls websites. Understand the Google web crawler and its impact on your site's visibility.