Ethan Suero Design

11/11/2019

We made it to the third step of the logo design process!
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Once you’re happy with your logo designs and ready to send it to the client add context, don’t expect your work to speak for itself. I always make a presentation explaining the reason of each decision I made along the way.
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I provide up to 3 options, but I never push designs just for the seek of presenting X amount of designs, never present something that you don’t feel is right because the client might pick that one. If you have 2 good ones, that’s ok. You’re getting paid to provide a solution, not options.
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Also, is key to ask for feedback. What do you need from the client? ask questions in order to improve the logo and help them achieve their goal. This is not a cool design for your portfolio, is a solution for the client’s business. Ask what you need to know in order to provide the best solution you can.
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Thanks to everyone who stayed with me along the series, let me know what you think in the comments! Also, would you like to see my web design process?
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Follow for more inspiration and tips about brand identity!
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Do you want to grow your business? Are you looking for a new logo or complete brand identity? Do you need a new website or improve your current one? Let’s talk!
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@ Manchester, United Kingdom

30/10/2019

I decided to start sharing a little bit about my process when working as I always thought that the process is sometimes even more interesting than the final result, I’ll be covering both logo and web design.
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Starting with logo design, I’ll be sharing in the upcoming carrousels what’s my process when designing a logo, from the first meeting to the final piece. Hope you guys find value on this!
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How’s your process? I’m intrigue to learn about it! Feel free to ask any question by leaving a comment or sending a DM.
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Photography: Ali Yahya
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Follow for more inspiration and tips about brand identity!
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Do you want to grow your business? Are you looking for a new logo or complete brand identity? Do you need a new website or improve your current one? Let’s talk!
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@ Manchester, United Kingdom

23/10/2019

Why re-inventing the wheel? why do you need to fail in order to learn, when you can learn to avoid failure?
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Since I started my journey as a graphic designer, I have been consuming a lot of content in so many forms (books, podcasts, articles, youtube videos, etc). I have surrounded myself with people who know way more than me. I learned from them, their success, and their failures. That way, I have been able to progress much quicker, why? because they are already giving me the answers.
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Then why do we need to fail where others already did?
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Follow for more inspiration and tips about brand identity!
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Do you want to grow your business? Are you looking for a new logo or complete brand identity? Do you need a new website or improve your current one? Let’s talk!
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@ Manchester, United Kingdom

22/10/2019

WOW! We’re 8k already! You guys are awesome!
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What can I say? THANK YOU! Although it’s super cool to have such an amount of followers, my true mission is to provide as much value as possible to the community and to share my journey as a designer. Since I started to be more active on Instagram I met a lot of cool people and friends, and that’s the best part!
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Thanks once again!
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Follow for more inspiration and tips about brand identity!
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Do you want to grow your business? Are you looking for a new logo or complete brand identity? Do you need a new website or improve your current one? Let’s talk!
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21/10/2019

Recently I started to read book “Building a Story Brand” where I realised that we, as service providers (or business owners), are not the heroes of the story but our customers, THEY are the heroes. Our mission is just to help them achieve their goals and solve their problems.
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A good story is such a powerful thing, we even cry when someone (who does not even exist!) die in a movie/book, why? because we connect with them and we feel part of the story and their mission.
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Now go out there and tell your story to the world!
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Follow for more inspiration and tips about brand identity!
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Do you want to grow your business? Are you looking for a new logo or complete brand identity? Do you need a new website or improve your current one? Let’s talk!
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19/10/2019

What is more important, features or benefits? Users don’t care about features anymore but what they become by purchasing or using certain products or brands
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Features provide benefits, that is true! But is more features = more benefits? Not really. When designing products or even brands, you have to ask yourself “what are the benefits of using these products/services?”
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You could add 100 features, but most of them could be useless. As a customer, why should I care? what’s the benefit for myself by using your product/service/working with you?
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Sometimes less is better! know your audience, what are their problems or challenges? Are those features going to solve those problems? what are the benefits of buying that product or using that service?
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What’s your thought? I’d love to read your opinion!
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Follow for more inspiration and tips about brand identity!
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Do you want to grow your business? Are you looking for a new logo or complete brand identity? Do you need a new website or improve your current one? Let’s talk!
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@ Manchester, United Kingdom

10/09/2019

We just hit more than 5k on Instagram! This is INSANE!

Thanks for all the support!

18/07/2019

New Behance presentation! This is an old side project that I decided to put a little more time into it to design a more interesting brand identity.

This is a sigil that I designed for a Game of Thronescontest for TheFutur. I decided to go a little furtherand build a single malt whiskey brand out of it basedon the Baratheon’s house using a premium brand look for male audiences.

17/07/2019

Logo and label design - Side project
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I decided to recover one of my old logos and refine a bit to share it with you, you can see a bit of my process here from sketch, refinement (grid) and a mockup with a custom label I’ve designed
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Follow for more inspiration and tips about brand identity!
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In need of a new brand identity? Let’s talk!
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@ Staffordshire

12/07/2019

I can’t believe we already are 1k! THANK YOU so much to everyone who join us! 🙌🏼🙌🏼🙌🏼
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Animation made on
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Follow for more inspiration and tips about brand identity!
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In need of a new brand identity? Let’s talk!
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