Straight Forward Design

01/06/2026

You can’t beat a proper, in-person collaboration. And recently, we hosted our first client workshop in our new studio. Great energy, big ideas, and a healthy workout for our brains.

Clearly it took a lot out of Neo, who clocked out to find a sunny spot to doze in. Alright for some.

28/05/2026

We’ve been under the same roof for a while, so few weeks ago we got together in the same room.

No business chat or awkward networking, just a few drinks and a chance to get to know the people upstairs.

22/05/2026

is a family-run Italian tucked away on Prebend Street. It’s exactly what a local spot should be: unpretentious, offering the best stone-baked pizza in Islington.

Walls of wine, Ferrari flag and the kind of pasta that makes you forget you’re in North London.

Highly recommended if you’re in the neighbourhood!

19/05/2026

Forged in the mountains.

We designed Mountain Gin to feel as rugged as the Wasatch Range.

We focused on the tactile: hand-blown glass textures, custom illustration, and a silhouette that sits perfectly alongside their iconic whiskey.

It’s not just a bottle; it’s a piece of the Utah wilderness.

15/05/2026

Once a month, we shut our laptops early to feed our curiosity (and bellies) and get inspired.

This time: Josh Berry’s “Work in progress” at The Bill Murray, followed by family-run Italian at Saponara.

Sharp comedy. Great food.

11/05/2026

08/03/2019

Happy World Book Day! 📚 (Which was inconveniently yesterday 🤷🏻‍♀️ )
This book is our first stab at publishing and details all those extremely inconvenient moments in life. It was great fun to create and we hope it’s great fun to read too. Find out more at

19/02/2019

We are a brilliant senior strategist to join our team. A gifted creative problem solver who wants to do great work, with great people, in a great environment.
For more information and to apply please visit

13/02/2019

Ever been so mad at the little every day inconveniences other humans bring to your life? We have! So much so we wrote a book about it...
Check out for the full deal on this inconvenient scenario 🚗