THEY.dev

13/10/2025

After 8 years as TH-EY, we're evolving into THEY.dev
Here's why it was time to drop the dash.
We love our name and minimalist branding, but reality caught up with us.

Too many calls started with: "Is it they or t-h-e-y?"
Too many Google searches went nowhere with 'they'.
Too many people thought we were part of EY (We are not their Thailand branch 🇹🇭, promise).

The dash looked great, but it caused more confusion than connection.
So… we're simplifying.

TH-EY → THEY.dev

✅ Easier to say.
✅ Easier to find.
✅ Says what we do: They do dev.

We're keeping the same values, team, and vibe, just losing the confusion.

We're also adding teal to our black-and-white world.
Little accent that represents our teal company aspirations.
Small, but significant change.

Suppose you see both names for a bit - same people, same company. Just growing up a little.

Tell us what you think!

Longer article about the rebranding here: https://they.dev/blog/th-ey-is-transforming-into-they-dev

06/10/2025

Something is changing…
Almost 8 years and 80 projects behind us...
TH-EY are changing 🫢

We've been working behind the scenes on something that feels… simple.

A shift in how we present ourselves - and what's next for TH-EY.
You'll start noticing the change soon.

Care to guess what's coming? 👇

24/09/2025

Reviews like this warm our hearts 🖤

If you’re hunting for your next movie night pick → check out RecDek.

And if you like it, spread the word—good films (and good tools) deserve an audience!

22/09/2025

AI Software Development: The only choice or a waste of money?

Walk the floor of any business show and you’ll hear it on every stand:

- “AI-driven”
- “AI-powered”
- “AI-first”

Sounds shiny.

But here’s the truth: for most SMEs, lack of AI is not the first problem to solve.

AI makes sense when you’ve got messy data, fuzzy logic, or a problem too complex for simple “if this → then that” rules.

AI is just noise when you’re paying for a rocket ship to fix a leaky tap.

Before you buy into the hype, ask:
- Does the vendor understand your processes first?
- Can they explain the solution in plain English?
- Will it actually make work easier, or just sound smart on a slide deck?

📖 Full post here:
https://www.greatbritishbusinessshow.co.uk/exhibitor-news/ai-software-development-choice-waste-money?utm_source=THEY

Because sometimes you don’t need AI.
You just need the right tools to communicate with each other, finally.

12/09/2025

Business Owners of London — tired of Excel chaos, scattered tools, and AI that never quite fits your firm?

We hear this all the time from consulting and service firms trying to scale.

That’s why, during The Business Show London 2025 (12–13 Nov, ExCeL London ), we’re offering free 30-minute consulting sessions at our stand B1052.

No buzzwords. No sales pitch. Pure consulting.
Focused on your challenges, whether it’s:
- 10 people are breaking the same spreadsheet
- Scattered tools that don’t talk to each other
- Consultants wasting hours on repetitive tasks
- “We can’t grow without hiring more” headache
- AI tools that overpromise

Book your slot here: https://tbs.th-ey.com 🗓️
Or just drop by Stand B1052 for good coffee and a real conversation.

We’ll listen, map your bottlenecks, and share practical steps you can take — with or without us.
Because for SMEs, technology should fit your business, not the other way around.

Ah, and you will have a chance to meet our team in person: Filip Kubala Wojciech Soczyński Dawid Abram and more!

08/09/2025

Conference Buzzword Bingo is alive and well at every business show.

Walk the floor for 30 minutes and you'll hear it all:
- AI will revolutionise your industry!
- Digital transformation is a must!
- Cloud adoption is the future!

Sounds shiny.

But if you're running a firm on Excel and scattered tools, it's hard to know what's hype and what's actually useful.

That's why we wrote a guide:
How to Survive the Conference Buzzword Bingo.

It's a lighthearted look at the usual suspects (AI, LLM, chatbots, "digital twins") — and how to spot the difference between slogans and real solutions.

If you want to cut through the noise and leave the conference with more than just branded pens, this one's for you.

https://www.greatbritishbusinessshow.co.uk/exhibitor-news/survive-conference-buzzword-bingo?utm_source=THEY

And if you're at The Business Show, skip the buzzwords and stop by Stand B1052 — we promise plain English, real examples, and maybe even a bingo card. 😉

05/09/2025

If you are planning to visit any conference soon (and the season is coming 🍁),
have a look at our guide on getting straight to the point with the software providers like us.

A list of questions, red flags and green lights will be a good starting point to prepare.
https://www.greatbritishbusinessshow.co.uk/exhibitor-news/spot-right-software-provider-conference?utm_source=they

Happy Friday, everyone!

The Business Show

04/09/2025

Our CEO Wojciech Soczyński will jump on stage to debate on:
“Building a Brand That Stands Out.”

We know a thing or two about it — we’ve built the TH-EY brand from scratch, and along the way, worked with tens of startups doing the same.

Brand isn’t just a logo. It’s part of every startup journey, whether you want it or not.

So if you’re around, come join the discussion.

Let’s talk about how to stand out when everyone else looks the same.

12 Nov, 11:00–11:45 at Seminar Theatre 14

https://www.greatbritishbusinessshow.co.uk/speakers/woj-soczynski?utm_source=THEY

Business Show Media, a company registered in the United Kingdom, with registered number 12796121 and with its registered office at Ground Floor, Colston Tower, Bristol BS1 4UB.

01/08/2024

10 Components of transparency for anyone who hires developers.

Learn how to judge if you own the software you paid for, and in case of problems, if you are in the safe position to change the provider.

Multiple clients reached out to us, fighting with their current software provider. They couldn't get all the code, database, or access the production environment. It is sad how different developers / freelancers / agencies try to avoid finalizing the cooperation the nice way.

Here you will find the solutions on how to prevent this way ahead the difficulties arise, make sure you own (and have access to) what you paid for.

As a bonus, we prepared the scorecard, which will help you quickly judge the transparency level, your developers provide.

https://www.th-ey.com/blog/software-development-where-will-your-application-be-if-your-developers-disappear/