05/10/2026
One of the most talked-about adverts of the 2000s was Honda’s legendary ‘Cog’ from 2003.
Honda Accord components triggered an impossibly precise chain reaction, with no CGI involved. It was all real, with months of painstaking planning, engineering, testing and patience - the full version reportedly took more than 300 attempts to perfect yet was only shown 10 times in its first 10 days because of the cost of the two-minute TV slots.
The reaction was huge, with the advert becoming a genuine water-cooler conversation and attracting enormous attention to Honda online. ⚙️
Do you remember this masterpiece?