15/05/2024
Today we are excited to announce that we have entered into a partnership with to integrate our view from seat ticketing technology, Seat Preevue, with their box office system.
The initiative is part of LW Theatres' ongoing commitment to adopting innovative solutions that address evolving customer expectations and streamline the ticket purchasing process.
Martin Crosier, Director of Ticketing and Data at LW Theatres, said: “We’re delighted to have partnered with Preevue. Their advanced ‘view from seat’ technology will elevate the booking experience for audiences across our six West End venues. Following the recent rollout of our new ticketing system powered by Line-Up, this is another important milestone as we continue to innovate to prioritise our audiences’ needs at every stage of the booking journey.”
Ryan Metcalfe, CEO at Preevue, expressed enthusiasm about the new partnership: "We are excited to partner with LW Theatres to integrate our view from seat technology into some of the most iconic theatres not just in London's West End but globally. This collaboration is about more than just technology; it's about providing total transparency to audiences during the booking process. Our aim is to empower patrons with information about seats that enables them to make informed decisions at any price point. The potential of this technology extends beyond seat selection; it's an innovative tool for productions to engage audiences even before the curtain rises. By presenting the spectacular designs of sets, stages, and the venues themselves during the booking process, we're not just selling a seat - we're offering a glimpse into the spectacular experience that awaits.”