DODI - the label

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DODI - the label

fashion investments | design psychology + creative healthcare

11/03/2025

Love it when Plan A evolves into something deeper!

Since 2014, I’ve worked across industries, navigating the complexities of existence. But my real journey began in 2011, when I started exploring the philosophy of design.. not just what we create, but why.

Over time, I found myself drawn beyond commerce, towards something more human. Because design is more than just a pretty face.. it shapes how we live, think, and connect with the world around us.

2020 was a turning point. It allowed me to re-evaluate everything.. my career, my purpose, and what makes me feel truly alive. Through research and practice, I found my place in healthcare, education, and psychotherapy - where creativity isn’t just a product but a means of connection, healing, and transformation.

Now, standing at the intersection of these worlds - through my therapeutic arts work at NHS Charing Cross Hospital, teaching at my old home, the University for the Creative Arts, and my Art Psychotherapy training at the University of Roehampton - I see how these paths intersect.

Each of these roles is more than a title.. they are pieces of a journey that has shaped me. Proof that meaning isn’t found.. it’s created.

Life is a masterpiece.. choose how to create it 🖌

10/10/2024

Here's to the next chapter! As I start my Master's in Art Psychotherapy at the , through DODI we will deepen our mission of merging art, design, and therapy to transform the human experience. From research into creative psychotherapy to exploration of environmental health impacts, our journey has always been about using creativity to heal, reinvent, and empower.

We live in a designed universe. From the homes we wake in, to the clothes we wear, to the vehicles that take us to our destinations, every tangible element of life has been thoughtfully crafted with purpose. As we navigate the material world, we perform roles, inhabit personas, and find meaning in what we surround ourselves with. This connection between the human body and designed ‘things’ gives life its purpose and order.

Without design, there is no reality.

Art, fashion, and objects define who we are, reflecting our experiences, values, and the universe itself. Just as human beings are designed - our bodies, our movements, and our thoughts - the world is also created by us to shape how we live. This is the essence of - where fashion meets philosophy, where art becomes therapy, and where self-realisation becomes a designed experience.

Thank you to everyone who has supported my challenges and vision from 2006 to 2024 and to those who will continue to walk this path with me.

07/10/2024

After an exciting 10-year adventure in the industry, it feels incredible to come full circle. I’m thrilled to share that I’ve now returned to the as a Creative Workshop Tutor – the very place where my journey as a creative designer began. UCA has always been my home, and now I have the privilege of giving back by supporting and inspiring the next generation of designers/ artists as they embark on their own creative paths.

In a world that’s becoming increasingly fast-paced, fostering creativity and mental well-being has never been more important. The arts are not just a means of self-expression, but a powerful tool for healing, building confidence, and raising awareness about the human experience. I look forward to empowering students, helping them find their voices, and highlighting the vital role that creativity plays in shaping both individuals and society.

04/02/2024

One month down, navigating the wards of Charing Cross Hospital, delving into therapeutic arts. From stroke and AMU to cancer, inpatient oncology, and special surgery, each canvas tells a unique story.

Art therapy, a silent healer, transcends boundaries. Excited for the canvas of opportunities 2024 holds 🖌

18/11/2023

Wearing multiple hats at Charing Cross Hospital! Not only am I bringing art activities to brighten patients' days, but I've also had the honour of being part of the annual NHS Patient-led assessments of the care environment (PLACE) this week.

It's all about helping the NHS understand and improve how they meet patients' needs. We dove into the details, evaluating cleanliness, the condition of the building, its functionality, food and drink quality, and the protection of privacy and dignity.

Making a difference on multiple fronts! I am excited to contribute to creating a better environment for those in the NHS healthcare.

12/11/2023

From the Acute Stroke Unit to Inpatient Oncology and onto the Acute Medical Unit 🏨

It has been an incredibly rewarding journey working directly with patients through their recovery. I am very honoured to cover 3 major wards at Charing Cross Hospital and collaborate with Imperial Health Charity and the NHS to advance my research 🎨

Our mission is to create a tailored approach that engages patients with art in the hospital, making them feel like a valued part of our community. Together, we strive to bring comfort, positivity, and a sense of belonging to those in our care. 🖌️

12/03/2023

Paris saved my life | Design made my life

Very inspired to have seen how - the one hospital that gave me a second chance to live 17 years ago has transformed the children's neurological department through colour and play 🎨

17/02/2023

The in Paris this season was the perfect place for us to meet

Their 'high-performance kit made with natural and biodegradable Merino wool fibre' for Formula E Team, straightaway grabbed our attention. We were thrilled to see how the automotive merchandise and sportswear is becoming sustainable. We were also delighted to share our automotive luxury fashion inspiration with them.

14/02/2023

dream your reality ♡

10/02/2023

On y va!

Our meticulous sourcing and selection of sustainable and premium materials for our automotive inspired luxury fashion investments began earlier this week at the world's leading fabric trade show, in Paris -

From UK suppliers to Germany, France, Turkey, Korea, Egypt and Italy - it has been an honour for us to expand our global network and select perfect materials first-hand.

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https://www.dodi-thelabel.com/

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